Product & Marketing Director

At American Express, our culture is built on a 175-year history of innovation, shared

values

and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

Position Overview

This position will lead Product & Marketing function for American Express Taiwan, accountable for the end-to-end performance of the consumer card portfolio. This includes full product P&L ownership across charge, credit, and lending products, ensuring revenue, marginal contribution, and PTI targets are consistently met.

The role is also responsible for shaping premium value propositions that resonate with affluent customers, reinforcing the spend-centric model, and sustaining American Express' leadership in Taiwan's premium financial services market.

Success requires strong financial discipline, customer-centric innovation, and deployment of digital solutions that enhance cardmember experience while ensuring compliance with Taiwan's regulatory framework.  

Key Responsibilities

Product & Portfolio Management

• Own Product Line Strategy and execution for charge and credit card portfolios.
• Design, refresh, and differentiate value propositions for premium and affluent segments to drive spend and retention.
• Monitor customer performance, portfolio dynamics, and competition to ensure the portfolio remains relevant and competitive.
• Applying a strong financial lens to improve portfolio economics and enhancement opportunities, accountable for revenue growth, margin optimization, and profitability.
• Build and manage relationships with internal and external partners, merchants, premium brands to enhance product and loyalty propositions.

Marketing & Loyalty

• Formulate marketing strategies and campaigns to attract, engage, and retain target customers throughout the lifecycle.
• Drive increased activation, usage, and loyalty through membership rewards, differentiated servicing, and targeted campaigns.
• Introduce and adopt digital capabilities to elevate customer experience and journey and improve serving efficiency. (servicing, rewards engagement, membership digitization, CRM)
• Optimize budgets and partner with cross-functional teams to expand awareness and drive spend and market share.

Leadership & Governance

• Lead and develop a high-performing team across product, loyalty, and marketing disciplines; ensure strong succession planning and talent pipeline.
• Liaise with regional/ global teams to align priorities, share best practices, and accelerate capabilities.
• Cultivate a culture of inclusivity, innovation, and accountability.
• Drive operational excellence in product and marketing governance, ensuring strict compliance with Taiwan's regulatory landscape.
• Influence and collaborate effectively in a matrix environment with different business functions.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field (advanced degree preferred).
• 10+ years' experience in marketing, product management, or business development in financial services; with proven leadership at Director level preferred.
• Proven ability in P&L management skills, financial acumen, and strategic planning.
• Strong knowledge of affluent consumer markets in Taiwan; solid expertise in product lifecycle management, customer engagement, customer loyalty, and partnerships.
• Experience in digital marketing, CRM, and customer journey digitization with regulatory awareness.
• Excellent stakeholders' management skills; able to communicate, negotiate, influence, and align priorities.
• Outstanding leadership and people development skills, with ability to attract and retain top talents.
• Fluency in Mandarin and English.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.