
Marketing Specialist
7 days ago
Job Purpose
- 根據公司的銷售計劃,開發宜福門品牌且計劃和執行國內的所有行銷活動。
- 為行銷部門計劃、制定和實施戰略和活動,以便在預算和時間範圍內實現業務和行銷目標。
- 確保行銷策略的各個方面都按照公司指導方針執行,並與 宜福門總部(ifm)合作。
- 與銷售和產品管理一起準備、創建和推廣傳達宜福門信息、其解決方案和願景的素材。
Description / Responsibilities
- 負責展覽、social media (含FB/LINE/Linkedin)、direct mail、廣告(在雜誌上展示)、網站優化、網絡推廣、電子郵件行銷、新聞、翻譯產品相關資料、ifm 要求的任何其他活動。
- 相關企業標準的知識和應用、了解當地產品與市場。
- 及時了解 宜福門全球的行銷活動,並在當地/區域開展適當的活動;作為宜福門總部、其他子公司與當地的行銷活動合作窗口。
- 在 公司指導(如適用)內創建必要的行銷材料,但對主動性和創造性有很高的要求。
- 行銷預算控制和規劃
- 行銷結果分析
- 遵守相關法律要求
- 駐點高雄總部辦公室,行銷活動需支援全台。
Qualification / Skills
- 大學畢業 (商管/行銷/工科相關領域大學學位為佳)
- 3年以上B2B相關行銷經驗
- 具行銷活動的規劃、執行經驗
- 熟悉媒體,包括但不限於 www、展覽、巡迴演出和刊物
- 良好的書面溝通能力; 能夠編寫和編輯宣傳材料,包括新聞稿、小冊子和銷售信函
- 良好的口頭溝通能力; 能夠在組織和利益相關者的任何級別發言
- 自主、專業、有條理並具有高度的團隊精神和責任感
- 熟悉MS Office軟體,具良好的中文及英語讀寫能力。 精通Adobe軟體或其他設計應用程序者優先
- 良好的適應能力,能夠在緊迫的期限內工作,並且可以定期出差
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