Director, Marketing

1 day ago

Xinyi Dist Taiwan foodpanda Full time $100,000 - $120,000 per year
Company Description

foodpanda 是 Delivery Hero 集團的一部分,這是全球首創的本地外送平台。我們的使命是提供快速、便利、送達您家門口的驚艷體驗。我們在全球超過 70 個國家運營。集團總部位於德國柏林。Delivery Hero 自 2017 年起在法蘭克福證券交易所上市,並且是 MDAX 指數的一部分。

Job Description

  • Leading foodpanda Taiwan's marketing strategies, initiatives and growth metrics for all foodpanda verticals to drive MAU, order growth and profitability

  • Provide leadership, direction and management of the marketing team and growth team with over 10 team members

  • Identify the growth opportunities, and develop marketing strategies to drive sustainable growth for the foodpanda platform. 

  • Identify growth opportunities and utilize performance-based channels including but not limited to incentives tactics, CRM, subscriptions, loyalty programs

  • Drive and optimize the local promotional campaign and incentive spending to achieve business growth.

  • Spearhead seasonal and annual marketing campaigns in driving the brand being the top-of-mind food technology app in the Taiwan market 

  • Stay up-to-date and evaluate all changes and performances impacting demand growth and unit economics, to promptly maneuver our strategies 

  • Work cross-functionally with Commercials, Operations, Strategy and Planning, and Finance teams to drive continuous improvement

Qualifications

  • Bachelor's degree in Marketing/Business or any related field. 

  • Strong entrepreneurial mindset that is willing to build things from the ground up

  • A seasoned marketer with over 10 years of experience managing marketing, branding & market growth, preferably in the e-commerce and/or FMCG industry.

  • Experience in stakeholder management and working across a matrix structure seeking collaboration.

  • Inspiring leader with a proven track record of managing and building marketing/growth teams.

  • Strong analytical & problem-solving skills. Passion for working with numbers. 

  • Creative and organized team player with a good sense of the market

  • A sociable character with a collaborative and positive attitude towards new challenges

  • Passionate about the foodpanda brand, able to demonstrate metrics driven with a deep understanding of our branding.

  • Product marketing expertise in the web technology sector and the ability to contribute at strategic, operational, and tactical levels would be an advantage. 

  • Experience in managing P&L responsibilities in a fast-paced e-commerce environment would be an advantage.

  • Excellent communication and interpersonal skills with proficiency in English 

Additional Information

What we offer

  • A dynamic and challenging work environment.

  • A company committed to developing you personally and professionally.

  • A great working atmosphere with regular company and team events.

  • A vibrant and international team committed to diversity and inclusion.

  • Responsibility from day one in a fast-growing and global company.

  • Other benefits include free snacks, health and dental insurance, and learning and development opportunities

  • Fun We work hard, so we can play harder

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