Digital Marketing Manager, Marketing and Communications, Martech, Consumer Banking Group
5 days ago
As a Senior Associate at MarTech, you will be responsible for integrating marketing and technology to grow business efficiently. You will be in charge of planning and implementing data-driven marketing campaigns and strategies that incorporate ever-changing AI technologies, as well as managing external media and creative production vendors. Responsibilities include but are not limited to:
- Initiate AI-powered digital marketing campaigns for various consumer banking products and services, including deposits, investments, insurance, and mortgages.
- Define and monitor Key Performance Indicators (KPIs) to evaluate the success of marketing campaigns across the entire marketing funnel.
- Collect and synthesize feedback to identify improvements, optimize marketing expense and media efficiency, while maximizing acquisition outcome.
- Utilize Adobe Analytics for advanced data visualization, creating real-time dashboards that deliver actionable insights to stakeholders and support data-driven decision-making.
- Understand business priorities, user needs, and technical feasibility to plan and execute digital marketing solutions through continuous experience that align with organizational goals.
- Ensure brand consistency and cohesive brand experience by maintaining uniformity in messaging, tone, visuals, and overall brand identity across all platforms and customer touchpoints.
- Scale successful MarTech solutions to all the daily operations in collaboration with both local and regional teams.
Qualification / Required Skills:
- Bachelor's degree in marketing, business, technology, or a related field.
- 4+ years of hands-on experience in digital marketing, marketing technology, data analysis, or user experience.
- Familiar with Google Analytics, Adobe Analytics, and T
- Demonstrate creativity, decisiveness, and resilience, and have a growth mindset and passion about digital marketing technology and innovations
- Demonstrate exceptional interpersonal and communication skills.
- A digital-native mindset with an international perspective.
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