AVP-Associate, Digital Marketing Manager, Marketing, GSMC

1 day ago

Taiwan DBS Full time $80,000 - $120,000 per year

As an Associate at MarTech, you will be responsible for integrating marketing and technology to grow business efficiently. You will need to create/ edit engaging ad assets in both static and animated image formats and html codes, and be in charge of planning and implementing data-driven marketing campaigns and strategies that incorporate ever-changing AI technologies, as well as managing external media and creative production vendors. Responsibilities include but are not limited to:

  • Develop and curate engaging marketing content, including text posts, images, videos, and interactive elements, aligned with business goals and tailored to various social media platforms; continuously monitor performance and prioritize resources strategically to drive business impact.
  • Initiate AI-powered digital marketing campaigns for various consumer banking products and services, including deposits, investments, insurance, and mortgages.
  • Utilize Adobe Analytics for advanced data visualization, creating real-time dashboards that deliver actionable insights to stakeholders and support data-driven decision-making.
  • Understand business priorities, user needs, and technical feasibility to plan and execute digital marketing solutions through continuous experience that align with organizational goals.
  • Ensure brand consistency and cohesive brand experience by maintaining uniformity in messaging, tone, visuals, and overall brand identity across all platforms and customer touchpoints.

Qualification / Required Skills:

  • Bachelor's degree in marketing, communication, or a related field.
  • 3+ years of hands-on experience in social media marketing, digital marketing technology, data analysis, or user experience.
  • Proficiency in design software such as Adobe Creative Suite (including Adobe Photoshop and InDesign), and AI-powered imagination/ animation/ musicgenerators such as Midjourney, Luma, Kling, SUNO, etc.; familiar with Google Analytics, Adobe Analytics, and Adobe Targeting.
  • Demonstrate creativity, decisiveness, and resilience, and have a growth mindset and passion about digital marketing technology and innovations.
  • Demonstrate exceptional interpersonal and communication skills.

-en

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