VP, Team Lead, Strategic Business Planning, Digital Banking, Consumer Banking Group
1 day ago
Business Function
Digital revolutions are set to change the way we live, work and play. That's why we've spared no effort in ensuring we are at the forefront of this new generation.
Our new digital banking initiative will focus on creating innovative products and services to integrate banking into our customers' digital lifestyle.
The Digital Banking team plays an instrumental role in DBS's push in the innovation space. We lead the digital strategy for consumer banking and build the foundations critical for the desired digital customer journey.
We are seeking a self-motivated individual who understands the different generation and can contribute fresh ideas to better serve our digital communities. With an open work culture, there are constant opportunities to present your ideas and make contributions to the bank.
You can expect to:
- Identify and drive Portfolio KPIs acquisition, activation, usage, cross sell, retention and transaction volume in line with the budget, as relevant for a specific set of products
- Design Contextual marketing strategy and execution in app, and through email, sms, push note, gamification etc
- Perform Business Planning including digital competitive landscape analysis, value proposition, business strategy, as well as KPI review & budget planning.
Design customer migration and communications planthrough online marketing campaigns and engagement efforts to increase Improve channel usage - Perform Channel tracking and drive analysis through Data.Use of AA data to perform customer analysis and track customer usage and tractions.
- Identify and drive opportunities to improve productivity, efficiency and service quality of the team. Develop best practices and tools for project execution and management.
- Identify and anticipate emerging mobile technology, customer data & insights, industry trends and customer behaviortrends to continuously improve our online and mobile offerings, and strive to be the best digital bank in the world.
- Drive mobile innovation projects and identify business opportunities– Design new ways to improve the digital customer journey through the use of Artificial Intelligence and Machine Learning.
- Manage Stakeholders, Marketing, Analytics, Product and Tech teams.Able to foster strong Collaborate with cross functional business partners (including Customer Experience, Marketing, IT, Finance, Legal, Compliance, Risk, Operations and others) to develop holistic, end-to-end digital communications that fulfil customer and business needs.
- Improve customer satisfaction on our digital channel. Monitor the Voice of Customers feedback channels to identify areas for improvement, define short term action points and permanent fixes to remove pain points.
Requirements
- Minimum 8 years' experience in a related position
- Experienced in Product / portfolio management for either of liability, cards, asset and/or investment products
- Experienced in Campaign management / Digital marketing / communication
- A positive attitude in the work is a must.
- Self-motivated with a strong sense of ownership and accountability.
- Excellent communication skills with the ability to instantly connect with people and manage ongoing relationships for positive outcomes
- Customer-centric and think out of the box
Keen interest in emerging digital trends and how to apply them to improve our digital customer experience.
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