AVP, Marketing

About Globesend

Globesend is a segment-agnostic low value cross border payments business line within Global Transaction Services* product group of DBS Institutional Banking Group. At Globesend, our vision is to revolutionize cross-border payments by seamlessly connecting individuals and SMEs globally. We envision a world where sending and receiving money internationally is effortless, transparent and reliable. By combining cutting-edge technology with unparalleled customer service, we strive to empower our clients, simplify their financial interactions, and foster economic growth across borders. Our commitment to customer-centricity, innovation and compliance drives us to redefine the standards of cross-border payments, making it accessible, affordable, and secure for everyone, everywhere.

We're on a mission to revolutionize cross-border payments, and we're searching for ambitious team members who share our passion for innovation and excellence.

AVP, Marketing & Communications Specialist, DBS GlobeSend

Your mission is to make Globesend become the preferred choice of cross-border payments for individuals and SME globally. You will be responsible for developing and executing comprehensive digital marketing strategies and managing high-impact events for a new product. This role requires a strategic thinker with a proven track record in B2B marketing, digital campaigns, and event management.

If you are a strong desire to build a business, we want you.

Here's what you can expect:

• A Culture of Collaboration and Inclusion: We value hard work, integrity, respect, and a diversity of thought. We win as a team, and we lose as a team. We believe in open communication, where everyone's voice is heard and valued.
• Customer Obsession: Our customers are at the heart of everything we do. We're obsessed with providing a seamless, transparent, and cost-effective experience for individuals and businesses worldwide.
• A Shared Vision: We're not just building a business; we're building the best cross-border payment platform in the world. We're looking for individuals who are driven to achieve this audacious goal in a psychologically safe environment, where taking risks and learning from mistakes is encouraged.

Responsibilities:

This position reports to the GlobeSend Head and will be working with Institutional Banking Group Marketing and Group Strategic Marketing & Communications on the following:

Integrated Marketing

1. Develop and implement multi-channel digital marketing strategies to drive awareness, lead generation, and customer engagement for the new product.
2. Work with internal stakeholders and external media agencies to execute campaigns, content marketing, email marketing, social media marketing and SEM/SEO.
3. Collaborate with cross-functional teams to ensure alignment of digital strategies with business goals.
4. Providing sales support by developing sales kits for frontliners and pitch books for new partnerships.
5. Administer all partnerships and assets for maximum brand/business impact.

Event Management

1. Manage event/roadshow agenda, event set up, client invitations and follow-ups.
2. Support business development team in negotiating and executing campaigns with partners

Others

1. Analyse and report on the performance of digital marketing campaigns and events/roadshows, using data to optimise and improve results.
2. Manage media agency as well as marketing budget to ensure that there is rigour and discipline in cost control and budget utilisation.
3. Lead and coordinate the content submission of Product Marketing initiatives for Internal comms.

Qualifications:

• At least 7-10 years of relevant work experience in Marketing/ Communications, preferably in B2B Marketing and events management.
• Degree in Business, Marketing, Mass Communication.
• Strong communication skills including storytelling and writing skills in English and Chinese.
• Keen understanding of media as well as social media workings and landscape, with exposure to mainstream advertising (print, radio, etc.) as well as experience managing agencies.
• Excellent relationship-building and communication skills, with the ability to engage a diverse range of stakeholders.
• Demonstrated leadership abilities, with a track record of fostering a culture of collaboration.
• Possess a good grasp of current digital marketing tools and strategies, incl. Gen AI.
• Self-starter and dynamic individual who can work in a fast-paced environment.

This is the right opportunity for you if:

• You're Self-motivated, proactive, and adaptable to a fast-paced and dynamic environment
• You have a deep desire to learn and continuously improve.
• You believe in the power of collaboration, open communication, and a diverse and inclusive work environment.
• You put the customer first in everything you do.
• You're execution focussed, results-oriented and enjoy working towards measurable goals.

By joining our team, you'll have the opportunity to:

• Make a real impact on the future of global finance.
• Work alongside talented and passionate colleagues from diverse backgrounds.
• Be part of a team that is constantly learning, innovating, and pushing boundaries.

-en