VP/AVP, Branding Manager
1 day ago
Job Description
Develop and execute comprehensive corporate branding strategies to elevate DBS' brand awareness and top-of-mind recall. This includes managing branding campaigns, corporate events, sponsorships, etc.
Collaborate closely with business and support units to create and manage integrated marketing strategies that align with the "One Bank" approach.
Proactively monitor and manage DBS' reputation by gathering and analyzing market intelligence.
Provide guidance and support to business and support units on marketing and corporate communications materials, ensuring alignment with DBS' branding objectives and corporate identity guidelines.
Partner with research agencies to leverage market and customer research insights for strategic decision-making.
Ensure full compliance with all external regulations and internal control and compliance guidelines. All branding programs, materials, and agreements will undergo thorough review and approval by the Legal & Compliance team.
Manage the team's budget effectively and efficiently.
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