App Marketing Specialist

1 day ago

Taipei Taipei City, Taiwan AI Peak Full time NT$600,000 - NT$1,200,000 per year

We are a tech startup preparing to launch an AI-powered nutrition and recipe app. With just a photo of your meal, the app generates the full recipe, provides calorie and nutrition breakdowns, and helps users live healthier lives. Our main target audiences are the U.S., Canadian, and U.K. markets.

We are a team from Taiwan, Japan, India, Ireland, and Argentina, brought together by a shared passion. Some of us are AI engineers, others are nutritionists, and some come from design and marketing backgrounds.

What We're Looking For

We are seeking a highly experienced Marketing Expert to help us build brand awareness, generate early traction, and execute a powerful launch strategy for our app across North America and the U.K.

Responsibilities

  • Develop and execute a comprehensive marketing strategy for the U.S., Canadian, and U.K. markets
  • Manage and optimize paid ad campaigns (Meta Ads, Google Ads, TikTok, Instagram, YouTube)
  • Drive viral campaigns and explore creative growth tactics
  • Identify, negotiate, and collaborate with influencers in food, fitness, and lifestyle niches across the U.S., Canada, and the U.K.
  • Support brand positioning and storytelling to make the app stand out
  • Track performance metrics and deliver regular reports with actionable insights

Requirements

  • Proven experience in mobile app marketing and brand building
  • Deep knowledge of the U.S., Canadian, Australian and U.K. consumer markets
  • Hands-on expertise with Meta Ads Manager and multi-platform advertising
  • Experience in influencer marketing and viral content campaigns
  • Strong communication skills in English
  • Ability to work with a remote international team

Nice to Have

  • Fluent English and Mandarin
  • Experience launching apps via Kickstarter or Indiegogo
  • Background in health, fitness, or food tech industries
  • Familiarity with ASO (App Store Optimization) and growth hacking strategies

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