Integration Marketing Leader

3 days ago

Taipei City, Taiwan DECATHLON TAIWAN 台灣迪卡儂 Full time NT$120,000 - NT$180,000 per year

At
Decathlon Taiwan
, we're on a mission to
move people to the wonders of sport
— and we're looking for an
Integration Marketing Leader
to help us connect the dots across brand, retail, people, and purpose.

This is a
cross-functional leadership role
that turns business priorities into unified, impactful marketing actions — integrating campaigns across HR, Sustainability, Wholesale, and Corporate Communication into one seamless brand rhythm

Your Mission

You'll be the connector between business units and the marketing organization, ensuring
one brand voice, one shared rhythm
, and one consistent story across all touchpoints — from brand campaigns and internal storytelling to social, CRM, and retail activations.

What You'll Do

1. Annual Communication Planning

  • Build and manage the Integrated Marketing Calendar that links brand, HR, Sustainability, and Wholesale communication.
  • Align milestones and ensure every message stays on-brand, consistent, and purposeful.

2. Cross-Functional Campaign Leadership

  • Lead integrated campaigns from brief to execution, translating business priorities into creative and meaningful stories.
  • Balance brand reputation, corporate narrative, and commercial outcomes.

3. Channel Integration & Content Orchestration

  • Collaborate with Brand Communication, Growth Marketing, and Omni Retail Marketing teams to deliver cohesive 360° executions.
  • Ensure alignment and efficiency across content, social, CRM, and paid media.

4. Stakeholder Partnership

  • Serve as the main marketing contact for HR, Sustainability, Wholesale, and Employer Branding teams.
  • Support their initiatives with strategic storytelling and brand consistency.

5. Team Enablement & Upskilling

  • Coach cross-functional partners to strengthen marketing literacy, campaign rhythm, and collaboration.
  • Help non-marketers understand and apply marketing thinking to their goals.

6. Strategic Continuity

  • Own selected cross-functional projects transitioned from the CMO, ensuring strategic continuity and execution clarity.

7. Internal Brand Integration

  • Turn external brand campaigns into internal engagement moments that reinforce Decathlon's purpose and culture.

Who You Are

  • 5–7 years of experience in integrated marketing, brand planning, or campaign management.
  • Passionate about sport, people, and purpose-driven marketing.
  • Strategic and structured thinker with a collaborative mindset.
  • Skilled at bridging creative and analytical teams, and aligning diverse stakeholders.
  • Excellent communicator with strong influencing and relationship-building skills.
  • Highly organized, efficient, and comfortable managing multiple projects.

How You'll Succeed

  • Deliver consistent, integrated communication across all functions.
  • Strengthen collaboration between marketing and business teams.
  • Improve campaign rhythm and cross-functional efficiency.
  • Enhance brand coherence and shared ownership of the Decathlon story.

Ready to lead integration, shape our storytelling rhythm, and move people through the power of sport?

Apply now and be part of Decathlon Taiwan's transformation journey toward Vision 2035.

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