Niceday】Marketing Executive 行銷專員

【Capsule】華人首選,全台最大親子體驗預訂平台

Niceday 自 2013 年起深耕台灣在地體驗,2022 年正式轉型為親子體驗平台,聚焦 0–12 歲孩子的探索與成長。嚴選超過百間合作夥伴,提供高品質、多元化的活動,幫助家長一站式完成搜尋與預訂,輕鬆安排屬於孩子的美好體驗。

我們相信,每個孩子都有無限可能,每個家庭都值得被支持。如果你擁有溫柔的觀察力、敏銳的市場直覺,並樂於用創意連結品牌與人,歡迎加入我們的行銷團隊,一起讓更多家庭「快樂玩、安心選」

【你的工作內容|What You'll Do】你將是 Niceday 行銷團隊中的一員,協助推廣親子體驗活動、說好品牌故事,讓更多家庭看見我們的價值與用心:

• 擬定並執行親子類別的整合行銷策略,強化品牌形象與服務差異化
• 分析市場趨勢、目標客群輪廓與競品動態,洞察家長與孩子的需求
• 與跨部門協作,規劃與執行主題活動、平台行銷專案與商家合作計畫
• 經營自有社群平台(Instagram、Facebook 等),提升品牌聲量與用戶互動
• 撰寫溫暖有感的社群貼文與 EDM 文案,傳遞活動亮點與教育理念
• 整理活動數據,追蹤曝光、點擊、轉換等成效,並提出優化建議
• 不定期與親子體驗店家合作,發想創意行銷企劃,提升商家能見度

【我們希望你具備|Required Qualifications】

• 具備 2–5 年以上品牌行銷、數位行銷或社群經營相關經驗
• 熟悉社群操作與使用者行為,了解家長族群的語言與溝通方式
• 對文字敏感、邏輯清晰,具備內容企劃與文案撰寫能力
• 擅於多工與時程控管,能獨立作業並與跨部門有效協作
• 對親子、教育、生活風格等領域有熱忱,願意深入了解市場與使用者
  
  

【加分條件|Nice to Have】

• 有親子品牌、平台電商或教育產業經驗
• 具備基本圖文設計或影音剪輯能力(Canva / CapCut / Photoshop / Illustrator)
• 熟悉 Meta 或 Google 廣告操作
• 具備數據分析基礎,熟悉 GA、Data Studio 或 Looker Studio
• 熟悉 Niceday 調性,對親子教育理念有共鳴
• 習慣使用 ChatGPT、Notion AI 等工具輔助內容規劃與創意發想

如果你想深入親子教育與生活內容市場,成為新世代家庭的創意橋樑,並有機會從策略發想到執行全程參與、累積完整的行銷實戰經驗 —— 歡迎加入 Niceday

【Capsule】Niceday — The #1 Family Experience Booking Platform in Taiwan

Since 2013, Niceday has been curating unforgettable experiences for families across Taiwan. In 2022, we made a bold transformation to focus exclusively on 0–12 year-old children and their families, offering carefully selected, high-quality, and diverse parent-child activities from over 100 trusted partners.

Our mission is to make it easy for parents to discover and book the best learning and bonding experiences for their children — all in one place.

We believe every child is full of potential, and every family deserves to be supported. If you're someone with a warm eye for detail, sharp marketing sense, and a heart for meaningful storytelling, we'd love to welcome you to the Niceday marketing team — and help more families experience "Joyful Play and Confident Choices."

【What You'll Do】

As our Marketing Executive, you'll play a key role in planning and executing campaigns that connect families with meaningful experiences. You'll turn great ideas into real stories and bring our platform and partner activities to life through impactful content and promotions.

• Plan and execute integrated marketing strategies for parent-child activities
• Research market trends, user behavior, competitors, and family needs
• Collaborate cross-functionally with business, content, and customer teams to deliver campaigns
• Manage Niceday's social media platforms (e.g., Instagram, Facebook) to increase engagement and visibility
• Write heartfelt copy for posts, campaigns, and EDMs that resonate with parents and educators
• Track campaign performance (e.g., reach, clicks, conversion) and suggest improvements
• Partner with family experience providers on co-marketing projects and seasonal initiatives

【Required Qualifications】

• 2–5 years of experience in brand marketing, digital marketing, or social media management
• Familiar with social platform operations and user behavior, especially within the parenting segment
• Strong writing skills with a structured, logical approach to content planning
• Comfortable working independently, juggling multiple projects, and collaborating cross-functionally
• Passionate about parenting, education, or lifestyle content with a user-first mindset

【Nice to Have】

• Experience in parenting/family brands, e-commerce, or the education industry
• Basic design or video editing skills (Canva, CapCut, Photoshop, Illustrator, etc.)
• Experience running Meta or Google Ads campaigns
• Familiar with basic analytics tools like GA, Data Studio, or Looker Studio
• Familiar with Niceday's tone and voice, with a shared passion for parenting and early education
• Comfortable using ChatGPT, Notion AI, or other generative tools to boost content efficiency

You'll gain full visibility into marketing strategy from concept to execution while helping families discover the most meaningful experiences for their children. Join us in shaping the future of family education and lifestyle through storytelling, creativity, and real-world impact.