Market Growth Leader

5 days ago

Taiwan beBeeStrategist Full time
Marketing Strategist Role

This position is responsible for creating and implementing marketing strategies to support business growth and revenue generation. The ideal candidate will have a proven track record of developing and executing integrated marketing plans that drive results.

The successful Marketing Strategist will work closely with cross-functional teams to align marketing efforts with business objectives, identify market opportunities, and develop effective campaigns to reach target audiences.

Main Responsibilities:

  • Develop and execute comprehensive marketing strategies to drive business growth and revenue generation.
  • Collaborate with internal stakeholders to ensure alignment with business objectives and identify market opportunities.
  • Design and deliver integrated campaigns (digital, content, events) to generate leads, support pipeline growth, and increase client engagement.
  • Elevate brand visibility through PR, success stories, webinars, and content aligned with local trends.
  • Partner with business leaders and service owners to promote new offerings, certifications, and training programs.
  • Coordinate with sales teams to ensure consistency and relevance of marketing messages.
  • Support development of co-marketing plans with strategic partners and key accounts.
  • Track campaign performance, lead quality, and ROI using marketing analytics tools; regularly report results.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field; a Master's degree is a plus.
  • Minimum 8 years of hands-on B2B marketing experience in professional services, sustainability, consulting, certification, or a related industry.
  • Demonstrated success in developing and executing integrated marketing strategies that support business growth and revenue generation.
  • Proven ability to lead and coordinate marketing initiatives across multiple countries or regions.
  • Strong knowledge of digital marketing channels and experience using CRM and automation tools.
  • Ability to produce or manage high-quality marketing content tailored to different client segments and service domains.
  • Communication skills in both written and spoken English.
  • Proficiency in Mandarin or Korean is a strong advantage.

KPIs:

  • Alignment with regional KPIs.
  • Quality and volume of marketing-generated leads and marketing-influenced opportunities.
  • Growth in awareness and positioning for key services and solutions.
  • Execution rate and effectiveness of campaigns.
  • Contribution to revenue and pipeline development from marketing initiatives.
  • Engagement metrics from digital campaigns, webinars, and client-facing content.
  • Consistency in brand representation and alignment with global marketing standards.

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