EC Senior Manager, F&B

A leading organisation in Taiwan is seeking a Senior E-Commerce Manager to shape and execute its digital commerce vision across both and mobile app platforms. This pivotal role offers you the opportunity to drive online sales growth, optimise conversion rates, and harness the power of performance marketing, media, and martech solutions.

What You'll Do

• Oversee the comprehensive management of and the mobile app to guarantee operational excellence and an outstanding user experience at every stage of the customer journey.
• Develop and implement robust performance marketing strategies—including SEM, paid social, affiliates, and more—to increase traffic, boost conversions, and drive revenue growth.
• Lead the planning, execution, and continual optimisation of digital media investments while evaluating new martech tools to enhance personalisation, automation, and conversion rate optimisation.
• Analyse user behaviour across all digital channels; identify opportunities for improvement; design and execute A/B tests; and implement enhancements to maximise conversion rates.
• Work collaboratively with Brand and CRM teams to align on campaign objectives, promotional activities, and customer engagement strategies that support overall business goals.
• Mentor, guide, and develop a team of 6-7 e-commerce and digital marketing professionals by fostering a collaborative environment focused on shared success.
• Monitor key performance indicators (KPIs), prepare detailed performance reports for senior management, and provide actionable insights based on data analysis.
• Manage e-commerce and digital marketing budgets efficiently to ensure maximum return on investment while supporting strategic priorities.
• Stay abreast of industry trends in food retail or FMCG sectors to inform best practices in digital commerce operations.

What You Bring

• Bachelor's degree in Marketing, Business Administration, Digital Commerce or a related field is required; a Master's degree is preferred for those looking to further distinguish themselves.
• At least 10 years' proven experience in e-commerce or digital marketing roles—ideally within food retail or fast-moving consumer goods environments—demonstrating consistent delivery of results.
• Demonstrated expertise managing both websites and app-based commerce platforms with a focus on operational excellence.
• Comprehensive understanding of performance marketing tactics including search engine marketing (SEM), paid social media campaigns, affiliate programmes, and other acquisition channels.
• Hands-on experience with martech solutions such as analytics platforms, CRM systems, personalisation engines, automation tools, and A/B testing frameworks.
• Analytical mindset with strong capabilities in conversion rate optimisation (CRO) supported by data-driven decision-making processes.
• Exceptional leadership abilities with a track record of mentoring diverse teams towards collective achievement within matrix organisations.
• Excellent communication skills enabling effective collaboration across departments as well as clear reporting to senior stakeholders.
• Proficiency in English is essential for success in this role given the need for cross-functional coordination.

What Sets This Company Apart
This organisation stands out for its commitment to fostering an inclusive workplace where every team member's contribution is valued. Employees benefit from flexible working arrangements designed to support work-life balance alongside generous opportunities for professional development through ongoing training initiatives. The company places great emphasis on knowledge sharing within supportive teams led by approachable managers who prioritise employee wellbeing. With a strong reputation in the market for ethical business practices and community involvement—particularly within the food retail sector—the company offers an environment where your career can flourish while making a meaningful impact on customers' lives. Its forward-thinking approach ensures access to cutting-edge technology platforms so you can stay ahead of industry trends while enjoying stability within an established enterprise.

What's Next
If you are ready to take your e-commerce expertise to new heights within a supportive environment that values collaboration and innovation, this is your chance to make an impact.

Apply today by clicking on the link provided—your next career move awaits