Corporate Branding and Strategy PM

3 days ago

Taipei Taipei City, Taiwan Standard Foods Group Full time NT$900,000 - NT$1,200,000 per year

We are seeking a strategic and execution-driven project manager to lead our corporate branding and strategic initiatives end-to-end and to architect the Group's health professional IP ecosystem, spanning medical/academic partnerships, a train-the-trainer network, compliant content/IP, and community/media activation. This role enhances brand identity and reputation, ensures every program aligns with business objectives, and turns research and community insights into scalable, compliant influence across Taiwan and multi-market expansion.

What You Will Own

  • Cross-functional programs that translate research and community initiatives into scalable, compliant content.
  • Governance for brand assets
    including usage rules, global compliance standards, templates, photography, and visual extensions.
  • Performance measurement:
    inputs, outputs, outcomes, impact. Build dashboards and close the loop with insights.
  • Health Professional IP & Ecosystem Build-up:
    Forge partnerships with academia, government, and healthcare professionals; develop a train-the-trainer program; and package market-ready expansion kits to replicate programs TW→SEA under localized compliance.

Key Responsibilities

Program Management

  • Translate objectives into charters, roadmaps, budgets, and risk registers.
  • Drive on-time, on-quality, on-budget delivery across internal teams and vendors.
  • Proactively identify risks, dependencies, and escalation paths to maintain delivery resilience.
  • Orchestrate cross-functional workstreams.

Branding Communications

  • Brand Initiative Execution: support all branding activities, improve brand image, and execute positioning strategies.
  • Internal & External Communication: coordinate across teams and partners for transparency and unified messaging.
  • Creative & Strategic Integration: convert creative ideas into actionable plans and ensure implementation.
  • Ensure claims-safe narratives and consistent lexicon for the health professional IP across paid/owned/earned.

Analysis & Optimization

  • Monitor KPIs and ROI
    , use data viz/analytics to deliver actionable insights and ongoing optimization.
  • Continuously refine processes
    to improve team efficiency.
  • Stay current with market trends and competitive activity to inform project plans.

Ecosystem & Health Professional IP

  • Map, recruit, and manage HCP/academic associations, NGOs, community networks, and advocacy KOLs with governance.
  • Stand up TTT certification and QA, including rubrics, observation checklists, and refresh requirements.
  • Future: publish reusable
    go-to-market playbooks
    and market expansion kits; help market owners on adoption; Localize and govern content and channels for
    CN or
    SEA
    .

Personal Attributes

  • Proactive:
    initiative for problem-solving and process improvement.
  • Team Player:
    shares experience and collaborates.
  • Continuous Learner:
    tracks new trends, tools, industry practices.
  • Resilient:
    manages stress in fast-paced conditions.

Qualifications

  • 5+ years program or brand project management in FMCG, health, agency, innovation, or social-impact environments.
  • Native Chinese speaker with proven Chinese copywriting skills, and ability to communicate and write in English fluently.
  • Proven cross-functional leadership with vendors and institutional partners.
  • Data-literate: builds simple dashboards, defines metrics, runs tests on content/process.

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