美商妝品集團:Corporate Online Executive

【Company Description】
雅詩蘭黛集團於1989年進駐台灣,首先引進Estee Lauder 雅詩蘭黛,隨後陸續加入 Clinique 倩碧、Origins 品木宣言、M·A·C、La Mer 海洋拉娜、Bobbi Brown 芭比波朗、Darphin 朵法、Jo Malone London、TOM FORD BEAUTY、Le Labo、Kilian Paris 及 Editions De Parfums Frederic Malle 馥馬爾香氛出版社等一系列頂級彩妝、保養與香氛品牌。

【Candidate Profile】

• Bachelor of degree in Business, Marketing, Digital Commerce, or related field.
• 1–3 years of experience in E-Commerce, Digital Marketing, or Online Sales (beauty/FMCG experience is a plus).
• Strong understanding of e-commerce KPIs: traffic, conversion, ASP, CTR, ROI, CAC.
• Familiar with online platform operations, promotions, and algorithms.
• Analytical skills with proficiency in Excel / Google Sheets; knowledge of BI tools (Tableau, PowerBI) is a plus.
• Strong organizational and communication skills; ability to manage multiple projects.
• Detail-oriented with a data-driven and growth mindset.
• Commercial mindset with sensitivity to both brand equity and business results.
• Ability to adapt strategies for different platforms and consumer segments.
• Strong problem-solving and proactive approach to driving business.
• Team player, capable of cross-functional collaboration and external negotiation.

【Responsibilities】
Responsibilities:

• Develop strong knowledge of the brand DNA, category strategy, and key selling points.
• Translate brand guidelines into localized online communication and platform strategy.
• Ensure all product content (images, copy, selling points) aligns with brand identity.
• Plan and execute campaigns according to each platform's requirements (e.g., Tmall, Lazada, Shopee, Amazon, Momo).
• Manage promotional calendars, product launches, and exclusive online offers.
• Coordinate with platform account managers to maximize visibility and placements.
• Forecast online sales by product and campaign, considering ASP, seasonality, and market trends.
• Monitor inventory levels; align with supply chain to ensure healthy stock cover while minimizing overstock.
• Track sell-through and initiate replenishment or clearance actions when necessary.
• Drive sales by managing the full funnel: traffic → conversion → average selling price (ASP).
• Monitor traffic sources (paid media, CRM, affiliates, SEO) and recommend optimizations.
• Improve conversion through content A/B testing, customer journey optimization, and platform tool usage.
• Upsell/cross-sell strategies to maximize ASP and basket size.
• Track and analyze daily sales, traffic, conversion, ASP, ROI of campaigns.
• Prepare regular reports and insights for management review.
• Identify growth opportunities through data-driven analysis.
• Work closely with marketing, supply chain, finance, and CRM teams to ensure alignment.
• Collaborate with creative/content team for digital assets (banners, product pages, copywriting).
• Liaise with customer service to address feedback and improve consumer journey.