Innovative Medicine_Portfolio Marketing Lead_Oncology

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at

Job Function
Marketing

Job Sub Function
Strategic Marketing

Job Category
People Leader

All Job Posting Locations:
Taipei City, Taiwan

Job Description
About Innovative Medicine
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at

About Oncology
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at

We are searching for the best talent for Portfolio Marketing Lead_Oncology
You Will Be Responsible For

• Role accountability: Accountable to the BUD for the development and delivery of the TA business and brand strategy, including driving brand performance. Provides strategy development and oversight of execution within partner functions to achieve relevant patient outcomes, commercial, sales, and growth targets within the allocated businesses.
• Leadership and team development: Inspire, lead, and develop highly motivated, high-performing marketing teams (although no People Management responsibility) to embrace innovation, customer obsession, competitiveness, high quality, and compliance. Drive capabilities in the team to strengthen and optimize the customer/patient experience across channels. Coach the marketing teams to deliver compelling value propositions, segmentation, messaging, and multi-channel marketing campaigns. Ensure compliant, ethical, and patient-first marketing practices in all activities.
• Strategic and operational effectiveness: Accountable for the strategic and operational evaluation and assessment of marketing-team effectiveness to ensure optimal strategy(s), brand positioning, resourcing size and structure, and role evolution to deliver the commercial brand strategy. In partnership with the Franchise Leaders, drive the execution of marketing strategies and initiatives in the field and oversee lifecycle management for oncology assets at the local level, including messaging adaptation, launch readiness, and post-launch optimization.
• Market creation launch efforts: Partner to build relevance and visibility for TW in AP strategies, plans, and tactics to reflect the needs of the Taiwan market. Lead the Country Value Team (CVT) and ensure strong collaboration to — For the Oncology pipeline, develop a robust, multi-year launch playbook that encompasses local commercialization strategy, regulatory alignment, market access and pricing strategy, payer engagement, and patient access programs. Define milestones, deliverables, risk management plans, and gating criteria; coordinate with NPP and cross-functional partners to ensure timely readiness. Establish local launch readiness metrics and reporting to BU Director; track progress against milestones and escalate risks as needed.
• Best practices and innovation: Shape and influence Taiwan commercial best practices, pioneering and driving the uptake of innovative initiatives and practices that deliver for therapy-area brands and patients.
• External environment and customer engagement: Maintain a deep understanding of the external environment and customer needs to work collaboratively with cross-functional field leaders to evolve the customer engagement model, taking into account customer needs, access, people, structure, and capabilities.

Key Deliverables / Metrics

• Local oncology commercialization plan with clear milestones, budgets, and ROI expectations.
• Improvement in patient experience metrics and customer satisfaction (e.g., NPS-like indicators, patient journey optimization outcomes).
• Marketing capability development plan and evidence of completed trainings, playbooks, and toolkits.
• Launch readiness milestones for oncology assets transitioning from NPP; on-time launch execution.
• Brand performance indicators: market share growth, revenue trajectory, and asset acceleration metrics.
• Cross-functional alignment and governance artifacts (plans, reviews, dashboards).

Required Skills
Collaborative Communications, Cross Functional Projects, Innovating Ideas, Market Access Strategies, Strategy Implementation

Preferred Skills
Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Inclusive Leadership, Industry Analysis, Leadership, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management {+ 2 more}