APAC Digital Marketing Manager

2 days ago

Taiwan Tomofun Full time $60,000 - $120,000 per year

【 About the company 】At Tomofun, we LOVE pets and technology. Our vision is to bring joy and innovation to every pet lover in the world.We are pioneers in the pet tech industry. Our debut product, Furbo - the world's first AIoT treat-tossing pet camera, is the #1 bestseller on Amazon in 15 countries, including the US, UK, and JP and have millions of users in 133 countries. In 2019, we launched an AI-powered subscription service, the Furbo Pet Nanny, which sends smart alerts to our users to notify them to check on the safety of their furbabies when they are home alone. Since the launch of Furbo Pet Nanny, we have saved hundreds of pets' lives and are continuing to innovate and develop new features with our state-of-the-art technology.The learning curve is steep. But the work is exhilarating. Tomofun is on the cusp of a pet-tech boom and we're looking for smart, innovative thinkers who aspire to incredible things. > Know more about us:  | LinkedIn | Medium Tech Blog 【About the role】Tomofun 正在尋找一位具備卓越市場洞察力與執行力的「亞太區數位行銷經理」,你將主導 Furbo 寵物攝影機目前在台灣、香港、新加坡,及未來擴大東南亞市場的業績增長,主導全渠道數位行銷策略,負責品牌官網和蝦皮等平台電商的運營,透過精準的市場策略,帶動既有台灣、香港、新加坡,並拓展更大的東南亞市場,帶動用戶增長與銷售表現。如果你是熱愛寵物的數位行銷高手,希望推動有價值的產品進入全球市場,並渴望在海外市場累積實戰經驗、拓展職涯舞台,並支持你在 AI 浪潮中接觸最新 AI 科技,在國際品牌中發揮影響力,Tomofun 會是你最適合的舞台【 What you'll do 】全渠道數位行銷策略規劃與執行制定台灣、新加坡、香港及未來東南亞市場的數位行銷策略及銷售目標,確保與公司成長目標與品牌願景一致。主導品牌官網與蝦皮店舖,或其他潛力的主流電商平台的營運,負責商品策略、活動設計、店舖運營,持續優化轉換成本、轉換率與訂閱制 LTV (Life time value)。與同團隊的品牌行銷經理合作,也與產品、設計、客服團隊、負責其他區域的行銷團隊合作,整合資源達成推廣目標,打造完整的品牌體驗與用戶溝通路徑。密切關注數位行銷最新趨勢,執行市場調查,主動提出創意點子並結合市場與用戶洞察,打造突破性的行銷活動。電商平台運營基於數據與本地用戶洞察,持續優化產品頁面溝通與購物體驗。負責商品上下架管理,維護店舖營運健康度,並與平台負責人(如蝦皮AM)保持良好關係的密切合作。具備電商 CRM(會員經營、用戶唤回等)經驗者加分。數位廣告策略策劃並推動 Google Ads、Meta Ads 等數位廣告投放策略,包含提供廣告創意。擔任廣告投放代理商的合作窗口,確保精準觸及目標客群,快速迭代素材、優化廣告成效。 【Who you are】5 年以上電商行銷經驗,具備成熟的預算規劃及策略能力,能掌握大局與全渠道資源配置豐富的執行經驗,能做 High-level 策略也不懼 Hands-on 近半年有實際管理線上銷售通路、品牌廣告的經驗,並熟悉GA、Google Ads、Meta Ads的最新趨勢和後台邏輯高度數據導向,擅長利用數據分析來制定決策並持續提升行銷成效具備蝦皮實務經營、廣告操作與業績增長實績加分平時工作有使用 AI 提升效率的習慣,如 ChatGPT、AI agent喜歡主動嘗試、擅長溝通協作,優秀的自律和時間管理能力、喜歡解決問題新創思維,能在快速變化的環境中臨機應變、跳脫框架思考中英文流利,能與國際團隊與海外合作對象有效溝通超愛毛小孩,有養寵物大加分【 Perks 】能於台灣總部與國際化團隊合作,發揮影響力讓世界都看見和對科技創新充滿熱情的各領域好手一同合作,彼此腦力激盪,創意無限,一起為毛孩家庭努力任何人都能自由發表自己的想法,享有充滿信任及資訊透明的扁平化組織。在 Tomofun 每天都可以帶你的寵物來上班,讓你們時時刻刻都在一起,毛小孩們永遠不寂寞。Tomofun 長久以來專注社會公益議題,公司不定期有志工日和服務計畫,歡迎在工作之餘,也可以與我們一同讓世界更好。各種豐富的社團活動,與志同道合的 Tomofuners 一起培養多元興趣、促進彼此交流。每兩週皆有下午茶日與每月慶生會,各種台北知名下午茶甜點免排隊送到你桌上【 Benefits 】無特休上限,認真工作也要用力玩樂彈性上下班制度,你可以依照自己的作息彈性調配,必要時能隨時申請居家辦公 (WFH)。每年正職員工皆享有年度健康檢查,不只照顧你的頭腦也照顧你的身體。年度寵物健檢補助,我們和你一樣在意毛孩的健康每週毛孩美容服務,讓你不再擔心沒空帶寶貝洗香香~正職員工贈送兩台 Furbo 狗狗攝影機每位員工都是 Tomofun的 珍貴資產,各個面向的內部工作坊及外部訓練補助,讓你在各階段都能與我們一同成長。

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