Marketing Supervisor

2 weeks ago

Taipei Taipei City, Taiwan Acer Full time $90,000 - $120,000 per year

*Job Responsibility*

  • Manage product listings on e-commerce platforms (official site, MOMO, Shopee, Amazon, etc.), ensuring content accuracy, visual consistency, and competitive pricing. Update product pages regularly to support marketing campaigns. 負責各大電商平台(官網、MOMO、蝦皮、Amazon等)商品上架與管理,確保資訊完整正確、視覺一致性與價格合理,並依行銷節奏定期更新頁面。
  • Track product sales and coordinate with the supply chain team to ensure sufficient stock levels and timely replenishment. 根據商品銷售狀況,協助供應鏈團隊追蹤庫存、安排補貨與出貨,維持健康的庫存周轉。
  • Plan and execute digital marketing campaigns (Google Ads, Meta Ads, platform promotions), optimizing performance through testing, iteration, and budget reallocation. 策劃與執行數位廣告與平台行銷活動,透過測試與數據優化轉換率與廣告成效。
  • Analyze customer journey and sales funnel using GA4 and dashboard tools. Suggest conversion optimization strategies across landing pages, content, and checkout flow. 分析使用者旅程與銷售漏斗,針對頁面內容、導購流程提出優化建議。
  • Conduct A/B tests on creatives, campaigns, and touchpoints. Convert learnings into actionable insights. 執行廣告與行銷活動的 A/B 測試,並據以調整操作策略。
  • Segment audiences via CRM and email marketing tools. Design automated flows to boost retention and LTV. 透過CRM/電子報工具進行顧客分群與自動化行銷設計,提升留存與顧客終身價值。
  • Monitor industry trends and competitors. Proactively propose growth strategies based on consumer insight and business needs. 主動追蹤市場趨勢與競品動向,依據數據與用戶觀察提出增長方案或合作提案。
  • Leverage affiliate networks and co-branded campaigns with influencers, or platforms to drive product visibility and sales. 與KOL或平台展開聯盟推廣與聯名行銷合作,提升商品能見度與轉換效益。
  • Integrate online and offline campaigns through OMO strategies or pop-up activations to enhance brand engagement and public awareness. 透過 OMO 策略整合線上行銷活動與實體快閃/異業合作,提升品牌互動與曝光熱度。
  • Prepare campaign dashboards and reports for internal review and cross-regional collaboration. 製作績效儀表板與月度簡報,供內部決策與跨國溝通使用。 請參考以下網站及社群平台,對我們有進一步了解.

Requirements
Required:

  • Has 3+ years of hands-on experience in e-commerce operations, product listing, digital advertising, or performance marketing, with proven track records. 具備3年以上電商營運、商品上架管理、數位廣告或績效行銷經驗,並擁有具體成果紀錄。
  • Is proficient in product content management and familiar with e-commerce platform backend tools (ex. Cyberbiz, 91APP, Shopify, Shopee Seller Center, etc.). 熟悉商品上架與後台操作流程,具備平台內容管理(CMS)操作經驗,如Cyberbiz、91APP、Shopify、蝦皮賣家中心等。

*Competencies*
Acer-RCM-Adapting and Coping

Acer-RCM-Analysing and Interpreting

Acer-RCM-Creating and Conceptualising

Acer-RCM-Enterprising and Performing

Acer-RCM-Interacting and Presenting

Acer-RCM-Leading and Deciding

Acer-RCM-Organising and Executing

Acer-RCM-Supporting and Co-operating

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