Growth Marketing Supervisor

2 weeks ago

Zhonghe District New Taipei City, Taiwan 瓦城集團 TTFB Restaurant Group Full time NT$900,000 - NT$1,200,000 per year

Role Overview

This role will take ownership of brand membership management and CRM strategy, leveraging data-driven insights and cross-functional collaboration to deliver differentiated member experiences and drive sustainable revenue growth.

Responsibilities

  1. CRM Strategy Development: Design and optimize membership tiering, benefits, and lifecycle management programs to improve customer retention and purchase frequency.
  2. Brand Performance Campaigns: Lead member-centric marketing initiatives (e.g., anniversaries, seasonal promotions, new store launches) to drive traffic, boost repeat purchases, and increase average transaction value.
  3. Member Data Insights: Build and continuously improve member data tracking frameworks; conduct regular analysis of engagement, conversion, and campaign effectiveness to guide future strategies.
  4. Marketing Tool Utilization: Leverage CRM platforms and app functionalities (e.g., tasks, loyalty points, coupons) to design engaging campaign mechanics that enhance participation and customer stickiness.
  5. Cross-Functional Collaboration: Partner closely with operations, design, and other teams to ensure seamless execution of marketing programs and support sustainable revenue growth.

Qualifications

  1. Minimum 5 years of marketing experience; background in F&B, retail, or O2O industries is a plus.
  2. Strong knowledge of CRM strategy and membership management, with proven ability to plan and execute omni-channel membership campaigns.
  3. Proficient in data analysis, capable of translating customer insights into actionable marketing strategies.
  4. Experienced in cross-functional collaboration and project management, with the ability to align operations, design, and technical resources for successful execution.
  5. Excellent communication, interpersonal, and teamwork skills, with the ability to thrive in a fast-paced, dynamic environment.

Preferred Qualifications

  1. Experience with app-based marketing, e-commerce, or MarTech tools.
  2. Familiarity with member segmentation, A/B testing, or marketing automation.
  3. Leadership or people management experience is a strong plus.

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