Strategy Manager

1 week ago

Taipei, Taiwan Novartis Full time $60,000 - $120,000 per year

Job Description Summary

#LI-Hybrid

This is a role equivalent to a local Brand Manager OR global / regional / local sub-function specialists within a specific marketing sub-function.

You will define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.

In this role, you will report to the Therapeutic Area Head.

This role is based in Taipei, Taiwan. Novartis is unable
to offer relocation support for this role: please only apply if this location is accessible for you.

Job Description

Major accountabilities:

  • Responsible for Cardiovascular product marketing strategy and execution.

  • Prepares content of Integrated Brand Teams and Launch Teams.

  • Responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s) -Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.

  • Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.

  • Identifies area market insights and opportunity via customer interactions -Executes central marketing activities as well as regional initiated marketing activities -Monitors product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives -Collaborate with Marketing and Medical teams to maximize activities: -Scout centers, KOLs by disease within assigned territory -Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

  • Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt

  • Distribution of marketing samples (where applicable)
     

Key performance indicators:

  • Market share & market share growth.

  • Performance management and employee relations, feedback, meetings, surveys (i.e. Field Force, Marketing capabilities, Global Marketing, Medical Department, Regulatory Department) -Ensure full compliance to all regulatory requirements
     

Minimum Requirements:

Work Experience:

  • International pharmaceutical company experience as must

  • New launch experience in marketing is a must

  • 3+ years marketing experience is a must

  • Beyond countries networking and communication experience is a must

  • Project Management is a must

  • Operations Management and Execution is a must

Desire Requirements:

  • Other commercial function experience is plus
     

Skills:

  • Agility.

  • Asset Management.

  • Commercial Excellence.

  • Cross-Functional Collaboration.

  • Customer Orientation.

  • Digital Marketing.

  • Healthcare Sector Understanding.

  • Influencing Skills.

  • Marketing Strategy.

  • Negotiation Skills.

  • Operational Excellence.

  • Priority Disease Areas Expertise.

  • Product Lifecycle Management (Plm).

  • Product Marketing.

  • Product Strategy.

  • Stakeholder Engagement.

  • Stakeholder Management.

  • Strategic Partnerships.
     

Languages :

  • English

  • Mandarin

Skills Desired

Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships

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