Technical SEO Product Specialist
2 days ago
【關於 KKday】
在 AI 正在重塑搜尋行為的時代,KKday 正在尋找一位充滿熱情與好奇心的 Technical SEO Product Specialist。你將站在旅遊搜尋技術變革的第一線,與我們一起探索並實踐 AI 時代 SEO 策略。
你不需要從零開始制定宏觀藍圖,但你將是實現這份藍圖的關鍵執行者。你的日常工作將圍繞著深度的數據分析、技術問題排查、以及優化方案的實作,確保 KKday 在 Google SGE (Search Generative Experience)、大型語言模型 (LLMs) 等新興搜尋場景中,依然能被全球使用者輕鬆發現。這是一個能讓你深度鑽研技術、快速成長,並親手打造未來搜尋體驗的絕佳機會。
【你將扮演的角色】
1. 執行與優化次世代 SEO 專案:
- AEO (Answer Engine Optimization): 執行 AEO 相關專案,透過優化內容結構與技術標記,提升 KKday 在 AI 問答式搜尋中的能見度,並協助分析與回報成效。
- LLMO (Large Language Model Optimization): 協助團隊研究與測試 LLMO 策略,確保我們的旅遊商品與內容能被 AI 模型有效抓取與理解。
2. Technical SEO 分析與實作:
- 定期進行網站技術健檢,監控網站架構、索引狀態、載入速度 (Core Web Vitals)、結構化資料 (Schema Markup) 等關鍵指標,並找出問題與機會點。
- 執行深度數據分析,利用 SQL、R/Python 等工具從海量數據中挖掘洞見,為決策提供依據。
- 與團隊合作設計並執行 A/B 測試,驗證優化方案的成效,並將結論轉化為具體的行動建議。
3. 跨部門協作與溝通:
- 與工程師、產品經理及行銷團隊密切合作,清晰地溝通 SEO 需求與技術規格。
- 撰寫清晰的技術需求件、分析報告與專案進度更新,確保所有利害關係人對目標與進展有一致的理解。
- 協助追蹤專案進度,確保各項 SEO 優化工作能如期如質地完成。
【必要條件】
- 3 年以上 SEO 相關領域的實務經驗,對 Technical SEO 有扎實的理解。
- 熟悉 Google Search Console, Google Analytics 及至少一種主流 SEO 工具 (如 Ahrefs, SEMrush, Screaming Frog)。
- 具備數據分析能力,能熟練使用 SQL 進行資料查詢,並樂於從數據中找答案。
- 具備良好的問題分析與解決能力,能主動發現問題並尋找解決方案。
- 良好的溝通與團隊合作能力,能清晰地表達自己的想法。
【加分條件】
- 對 AEO, SGE, LLMO 等 AI 搜尋新趨勢抱有高度興趣與研究熱情。
- 有使用 R 或 Python 進行數據分析或自動化任務的經驗。
- 有處理大型網站(10 萬頁面以上)的 SEO 經驗尤佳。
- 具備基礎的前端知識 (HTML/CSS/JavaScript),能與工程師更順暢地溝通。
- 有在敏捷開發 (Agile/Scrum) 環境下工作的經驗。
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