Brand Manager

1 week ago

New Taipei, Taiwan General Mills Full time NT$480,000 - NT$1,440,000 per year

在 General Mills,您會感到時光飛逝、充滿歡樂且獲益匪淺。理念很重要,因為我們在這裡是為了成長、提升價值和製作令全世界都喜愛的食物。我們故事的唯一主角就是員工,因為有大家的努力,我們才能取得如此成就。所以,您新穎的創意、獨特的才華和創造影響的渴望對我們來說缺一不可。用您對未來的渴望來推動我們取得成功。

Key responsibilities include:

Develop Shop marketing strategies and communication programs (Quarterly theme product, cake campaign, festive programs) with sales monitor and post-campaign evaluation.  Responsible for ATL investment, own media (official website, FB, and APP) management, and in-shop activation, cross-brand/category co-op, to achieve business goal.Create continuous awareness and visibility of HD shop channel through range PR material, activities and events based on annual commercial calendar and consumer needs & desires.Work closely with shop operation team for business objective, campaign development and program execution alignment. Lead external agencies for campaign development and ensure the quality and timelines of communication productions.Data analysis: Analyze customer data and consumption behavior, develop effective CRM strategies and promotional activities to increase customer loyalty and purchase intent.Reporting and evaluation: Regularly generate reports and evaluations related to customer relationship management, analyze the results and provide improvement suggestions to optimize customer service and sales performance.

Other key requirements include:

5 years in FMCG industry, preferably in consumer or brand marketing.
Shop/Retail/OTC marketing experience will be preferred. Experience with handling multiple projects at the same time with good schedule control. Ability to work with tight time schedules and used to high working pace. Experience of manage and coordinate PR, consumer and media event.Demonstrates pro-activeness and a sense of urgency in seeking opportunities to drive the brand in line with business direction.Sound analytical and commercial awareness, experience in managing above and below the line brand marketing activities.Sound interpersonal and communication skills. Independent, ability to work well under pressure, positive thinking and open-minded for the team work.公司總覽

我們的宗旨是製作令全世界都喜愛的食物,但我們做的不止這些。我們每天致力成為更好,提倡每天不斷學習、探索新視野以及想像新的可能。我們尋求追求卓越的人才——這些人才敢於思考、胸懷寬廣、喜歡挑戰他人並且共同成長,因為成為食品領域毫無疑問的領導者,意味著我們身邊的人樂於探索未知領域。

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