Manager, Brand Management

5 days ago

Xinyi District Taipei City, Taiwan The Coca-Cola Company Full time $70,000 - $120,000 per year

We are looking for a passionate, business driven marketer to work on Real Leaf for Taiwan. . This is an exciting opportunity to work with one of the top Taiwan tea brand, where you will play a key role in identifying target customers and customizing marketing strategies to maximize product and brand appeal. If you're ready to bring your creativity and enthusiasm to a company that values bold ideas and fresh perspectives, we can't wait to meet you.

What You'll Do For Us

  • Conduct research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
  • Develop brand/product positioning, associated marketing themes, and media channels that align with target customer demographics.
  • Develop and implement marketing strategies (e.g., advertising, informational webinars/blogs, direct marketing, trade shows/public events, online/in-store promotions, business customer relationship building, etc.)
  • Oversee the development and distribution of marketing materials.
  • Ensure customer experience is in line with brand image and strategy.
  • Monitor the effectiveness of marketing campaigns & tactics.
  • Has accountability for ongoing activities, may lead processes or project steps within a broader project.
  • As an individual contributor, acts as an established and productive professional working independently with limited supervision.
  • Problems faced are difficult, typically not complex and may require a new perspective on existing solutions.

Qualifications & Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 6+ years of experience in brand management, marketing, or a related role, preferably in the consumer goods industry.
  • Strong understanding of brand development and multichannel marketing concepts.
  • Experience in market research and ability to interpret data to drive brand strategy.
  • Proficiency in using marketing software and social media platforms.
  • Excellent communication and presentation skills.
  • Strong creative and analytical abilities.
  • Ability to work collaboratively in a team environment and manage external agencies.
  • Proven ability to manage multiple projects and work under tight deadlines.
  • Self-motivated with a high level of initiative and a sense of urgency.

What We Can Do For You

  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and expose you to emerging marketing technologies and techniques.
  • Career Development: The Coca-Cola Company offers a wide range of resources and programs to support your career development, including global learning programs and leadership development programs.
  • Agile Work Environment: We embrace agile with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.

Annual Incentive Reference Value Percentage:15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

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