Sr. Brand Manager

2 weeks ago

Taipei Taipei City, Taiwan Michael Page Full time $104,000 - $130,878 per year
  • Lead a high-priority brand in a fast-evolving therapeutic area
  • Be part of a company committed to transforming cancer care through science

About Our Client
With over 75 years of presence in Taiwan, this global biopharmaceutical leader is dedicated to advancing science and delivering life-changing medicines across key therapeutic areas including oncology, cardiovascular, respiratory, immunology, and rare diseases. The Taiwan affiliate plays a strategic role in driving clinical research, accelerating access to innovation, and fostering cross-sector collaboration. Known for its agile, patient-centric culture and commitment to digital transformation, the company has been consistently recognized as a top employer and a trusted healthcare partner in the region.

Job Description

  • Lead the development and implementation of comprehensive marketing strategies for oncology brands, with a focus on BC.
  • Design and execute integrated, omni-channel marketing initiatives that resonate with both healthcare professionals and patients.
  • Monitor market dynamics, analyze business performance, and identify growth opportunities.
  • Build and maintain strong relationships with key opinion leaders (KOLs), medical experts, and internal stakeholders.
  • Develop impactful promotional tools and training materials to support the field force and enhance brand messaging.
  • Manage brand budgets effectively, ensuring optimal resource allocation and ROI.

The Successful Applicant

  • Minimum 5 years in the pharmaceutical industry, with at least 2 years in oncology marketing.
  • Strong understanding of oncology market dynamics, policy, access, and stakeholder management.
  • Proven experience in new product launches, brand positioning, and cross-functional leadership.
  • Familiarity with pricing strategies, channel management, and value proposition development for self-paid medicines.
  • Experience with specialty-based selling models and agile, customer-centric promotional approaches.
  • Prior experience in the BC therapeutic area is a strong advantage.
  • Bachelor's degree required; MBA preferred. Professional fluency in English is essential.

What's on Offer
Several new product launch in oncology which is a great platform for the candidate who's passionate in oncology.

Contact: Jenny I Wang
Quote job ref: JN

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