Senior Brand Coordinator

About the job

With over 40 years of expertise in the baby gear industry, a global team of 13,000+ employees, and a presence in more than 11 countries—including the United States, Australia, the Netherlands, Germany, Dubai, and Japan—the company is now expanding into the pet safety industry.

As part of this exciting growth, we are looking for a
Senior Brand Coordinator (distributor market) (m/f/d)
to support the expansion of our new Pet Safety Brand,
Tavo Pets
.

The principal objective of the Sr. Brand Coordinator (Distributor Marketing) is to support the Brand Manager for distributor markets in the development of key global brand and communication strategies for all distributor markets while being responsible fully for the stakeholder management and planned activities as well as supporting them with web/product page developments, events, social channels and influencer strategy. This role reports into the Brand Manager within the team. She/he will manage distributor relations and execution of marketing plans in the selected export markets she/he is responsible for and supports the Brand Manager with larger regions.

What you'll do

Distributor Marketing & Brand Execution

Responsibilities related to supporting distributors in localizing and executing brand strategy and tools:

• Plan and manage the design, content, and production of distributor-specific marketing materials
• Work with distributors on global celebrity & influencer marketing strategy
• Support distributors with execution of global events including trade shows and influencer events
• Create monthly packs for distributors to use, including but not limited to social posts, Meta Ads, newsletter templates, sales tools, etc.
• Support distributors on needed marketing tools via Project Management System Wrike and brand environment Bynder
• Provide guidance to distributors on local showroom and trade and consumer fair layouts and brief in designs to the creative team
• Act as the primary brand ambassador to distributors in local markets, ensuring that they have access to and utilize all tools needed to launch the brand in their region

Market Intelligence & Strategic Alignment

Responsibilities focused on analyzing distributor markets and aligning strategy globally:

• Analyze distribution markets and provide recommendations for the execution of brand activities
• Conduct regular market review reports to global sales, product, and marketing teams including:

Market demographics

Market economics

Competition within the industry

Retail landscape

Current state of Tavo in the market (if applicable)

Opportunities for growth in the market

• Lead distributors to develop launch plans for key products or product ranges in their markets
• Thoroughly understand the Tavo brand and serve as a liaison between global brand team and regional distributors in global markets

Cross-functional & Creative Coordination

Responsibilities focused on collaboration across internal teams and creative functions:

• Act as a gatekeeper for brand identity, gathering visuals and recapping local and influencer activities and providing creative feedback from the global brand team to distributors
• Act as an intermediate with the IT and Creative Team to brief and create web/product pages, sales tools, and marketing materials for distributors
• Act as a proactive member of the Global Marketing Team, bringing together Distributor Markets, Sales, Product, and the Creative Team

What you'll bring

• B.S. degree in Business Administration, Marketing, or related field preferred.
• 4+ years of brand management/digital marketing experience in an international company.
• Fluency in English. Additional languages is a plus
• Affinity with social media, stakeholder management, event planning and coordination.
• Proficiency in Microsoft Office Suite required
• Excellent interpersonal, around-the-globe external stakeholder management and customer service skills
• Strong multi-tasker, being able to manage multiple priorities and deadlines with accuracy
• Ability to work collaboratively with internal and external customers and within diverse groups with the ability to obtain cooperation and maximum effort
• Must be detail-oriented, organized and self-motivated with excellent time management and strong decision-making skills needed to manage workflow processes, timelines and deadlines
• Skilled in identifying consumer and customer needs
• Ability to stay organized with keen attention to detail
• Willing to travel when needed
• Experience of working with a multi-national organization is a plus

What You'll Get:

• Flexible Schedule:
  Achieve a healthy work-life balance with the flexibility to manage your schedule.
• Complimentary Office Meals:
  Enjoy free fruits, lunch, and dinner at the office, along with occasional afternoon tea.
• Career Growth Opportunities:
  Access to continuous learning and development programs to help you advance in your career.
• Competitive Compensation Package:
  Attractive compensation package to ensure your well-being.
• Extra Benefits:
  We show appreciation through occasional benefits and rewards like private musical and art events, birthday coupons, and other special perks.
• Dynamic Global Environment:
  Gain hands-on experience in a rapidly growing international company, with exposure to global best practices.
• Diverse & Supportive Team:
  Collaborate with a talented, multicultural team with 20+ nationalities and learn from a wide range of professional backgrounds.
• Professional Development:
  Grow your skills and career while being mentored by industry experts.