Manager, Brand Management, Georgia

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Job Description Summary:

We are looking for a passionate, business driven marketer to work on the best-selling RTD Coffee brand, Georgia, from Japan, and nurture the brand into one of the growth engines of the company with double digit growth in the next years. This is a unique offer to shape the future success of Coca-Cola as it continues the journey to become a total beverage company.

Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, and analytical wizard but also an impactful storyteller, a leader of self but also a powerful influencer.  

This position will also manage and build the HSTC category's data analytics and reporting capability, as well as OOHA brand management in Hong Kong and Taiwan.

What You'll Do for Us 

• Core focus will be to develop and execute Georgia growth strategies and business plans to fuel equity and market share growth.  
• This will involve collaboration within the marketing function across the networked organization globally, locally and in other OU for GC&M led campaigns as well as other OU led campaigns.  
• This will also require cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams.  
• Keep a finger on the pulse of consumers, customers, and market. Constantly measure business performance and marketing effectiveness. Influence the system to action with speed.  
• Import and export winning ideas and work across the regional and global marketing community.  
• OOHA Brand Management in Hong Kong & Taiwan
• Lead data reporting and analysis for GCM HSTC category

Qualifications & Requirements 

• Bachelor's degree required
• 4+ years working experience in FMCG Marketing is preferred
• Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling
• Experience in leading development and execution of brand strategies and business plans, especially for new brands in the market
• Experience working in large multi-functional and cross-geography teams
• Ability to effectively collaborate with cross-functional teams and key stakeholders
• Budget planning and management experience

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world
• Expansive & Diverse Customers: We focus on diversified and large range of customers each day
• Critical experiences: We work as a global network on assignments that deliver on short-term brand objectives and business plan metrics, as well as long-term brand strategies.
• Growth Culture: be protagonist of bring to life new Coca-Cola vision and organization

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.