Account Director 客戶總監

The Plot Thickens: Job Description – Account Director

• Champion the agency's reputation and culture by embodying leadership, creativity, and strategic excellence across markets. 
• Act as a trusted business partner to clients — providing strategic communications counsel that aligns with business objectives and drives competitive differentiation. Develop and execute integrated MarComms strategies leveraging owned, earned, and paid media channels. 
• Lead multiple client accounts and regional projects, ensuring profitability, quality of service, and award-worthy outcomes. 
• Mentor and inspire account teams, fostering talent development and creating future leaders within the agency. 
• Build and maintain senior-level client relationships (including C-suite), positioning yourself as a key advisor and influencer. 
• Anticipate challenges, identify opportunities, and proactively shape strategies that advance both client and agency goals. 
• Drive new business development through strategic insights, compelling presentations, and expansion of client relationships. 
• Apply deep understanding of technology, media, and industry ecosystems (e.g., semiconductors, IoT, supply chain) to connect trends with business impact. 
• Integrate digital thinking into all communication plans — blending traditional, social, and owned media with measurable impact. 
• Maintain a strong media and analyst network, developing innovative approaches to influencer and non-traditional media engagement. 
• Deliver exceptional written and verbal communication, elevating the quality of all client and agency outputs. 
• Lead the identification and creation of scalable Hoffman Agency (HA) products and methodologies for regional replication. 
• Partner with leadership to anticipate human-capital needs, enhance team structure, and foster a collaborative, high-performing culture. 
• Contribute to agency growth initiatives such as off-sites, "lunch bucket" presentations, and cross-regional knowledge sharing. 

Attributes of the Protagonist (That's You)

• Strategic thinker who sees the bigger picture and can translate business goals into communication strategies that drive real impact. 
• Relationship builder — confident engaging C-level clients, nurturing trust, and influencing decisions with authority and empathy. 
• Natural leader and mentor, known for developing talent, fostering creativity, and empowering teams to achieve their best. 
• Storyteller and communicator with exceptional writing, presentation, and persuasion skills across both traditional and digital platforms. 
• Digital-savvy strategist who integrates data-driven insights, social media, and emerging technologies into holistic campaigns. 
• Connector of dots, adept at linking trends across industries (tech, IoT, supply chain, etc.) to create innovative marketing and PR solutions. 
• Problem solver who anticipates challenges, navigates ambiguity, and turns obstacles into strategic opportunities. 
• Trailblazer with curiosity and courage to push boundaries, experiment with new ideas, and set benchmarks for excellence. 
• Collaborative influencer within the agency network — sharing knowledge generously and inspiring regional peers. 
• Commercially minded professional who balances creativity with profitability, ensuring sustainable client and agency growth. 
• Culture shaper, bringing energy, integrity, and inclusiveness that strengthens the agency's reputation both internally and externally. 

The Hero's Background: Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, or related field; postgraduate or MBA qualification is a plus 
• 8–12 years of experience in public relations, integrated communications, or marketing — preferably within an agency environment 
• Proven success in leading regional or multi-market client accounts with measurable business impact 
• Deep understanding of the technology, B2B, or digital ecosystem — able to connect insights across industries such as IoT, semiconductors, or supply chain 
• Strong strategic planning skills with the ability to translate client business goals into compelling communication campaigns 
• Demonstrated expertise in media relations, storytelling, and stakeholder engagement at senior and C-suite levels 
• Hands-on experience managing cross-functional teams and mentoring mid-level leaders to success 
• Solid grasp of digital and social media trends, analytics, and integration of owned, earned, and paid channels 
• Excellent presentation, writing, and client consulting skills — persuasive, articulate, and confident under pressure 
• Entrepreneurial mindset with commercial acumen; able to balance creative innovation with business profitability 
• Comfortable operating in fast-paced, multicultural, and matrix environments across APAC or global markets