UE】CRM Executive

5 days ago


Taipei, Taiwan FUNNOW Group Full time NT$900,000 - NT$1,200,000 per year

【About the Role】

You'll be part of the HQ CRM team, responsible for designing and optimizing multi-market CRM strategies that strengthen user loyalty and long-term value (LTV).

Your primary goal is to enhance user experience, boost engagement, and drive repurchase growth across the FUNNOW Group brands.

The role is ideal for someone who enjoys using data, insight, and creativity to drive user behaviors and repurchase growth across markets.

【What You'll Do】

Strategy & Planning

  • Support the development and execution of group-level CRM strategies to increase repurchase rate, retention, and user loyalty.
  • Analyze user segmentation and behavior to identify opportunities for growth and engagement.
  • Collaborate with local marketing teams to tailor communication strategies to market-specific needs.

Campaign Execution & Optimization

  • Design and launch automated user journeys (push, email, pop-up) via Clevertap or collaborate with product team
  • Conduct A/B tests, evaluate outcomes, and continuously optimize performance.
  • Ensure CRM campaigns are on-brand, accurate, and effectively targeted.

Data & Insights

  • Monitor CRM performance dashboards and key KPIs (repurchase, activation, retention).
  • Conduct post-campaign analysis and translate insights into actionable improvements
  • Work closely with BI, Data, and Product teams to enhance user experience and improve overall user LTV.

【What We're Looking For】

  • 2–4 years of experience in CRM or lifecycle marketing, preferably in e-commerce or app-based industries.
  • Analytical thinker with strong ability to interpret data and generate insights.
  • Hands-on experience with CRM automation tools (Clevertap, Salesforce Marketing Cloud, etc.).
  • Comfortable collaborating across teams and countries in a fast-paced environment.
  • Strong written and verbal communication in English and Mandarin

【Why Join Us】

  • Play a key role in shaping the CRM strategy for a fast-growing regional business.
  • Gain cross-market experience across 5+ countries in Asia.
  • Collaborate closely with experienced people in a data-driven, supportive environment.

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