Product Marketing Specialist

6 hours ago


Taipei, Taiwan Pinkoi Full time NT$900,000 - NT$1,200,000 per year
你是否對電商充滿熱情、擅長行銷溝通與內容製作,並願意陪伴品牌從 0 到 1 建立線上通路? Pinkoi 於 2025 年推出全新「智慧電商開店服務 Pinzap」,協助創作者與品牌輕鬆打造動態、吸睛且可以高度客製化的電商官網,而這也將成為你展現產品行銷專業的最佳舞台。
Pinkoi 的使命是協助品牌接軌市場、走向國際。我們不只是電商平台,更是完整的商業解決方案提供者:從 2019 年推出廣告 SaaS,到 2025 年正式推出 Pinzap —— 集結視覺設計、開店模組、導流與 AI 自動化等能力,協助品牌解決官網營運中最常見的流量瓶頸與人力不足等問題,成為品牌成長路上的重要合作夥伴。
加入我們後,你將成為 Pinzap 的行銷推廣核心成員,並會與產品開發及客戶服務團隊密切協作。透過聆聽客戶聲音(VoC)與深入理解使用者需求,你將能獨立規劃行銷策略、製作推廣內容,提升產品的市場曝光與使用率,讓 Pinzap 被更多品牌看見、理解與採用。 你需要負責的工作內容
  • 市場洞察與產品定位 1/ 協助建立產品的市場定位與溝通主軸,發展行銷訊息架構 2/ 競品觀察與價值差異分析,持續優化價值主張
  • 產品推廣內容策略與執行 1/ 撰寫並製作多元內容(含但不限於操作指引、FAQ、教學手冊、品牌成功案例、影片素材等) 2/ 策劃並執行產品行銷計畫 3/ 規劃並執行品牌培訓說明會、線上推廣活動等,強化品牌端對產品的理解與採用意願 4/ 尋找並洽談潛力 KOL/創作者合作機會,規劃合作活動或產品導覽內容並監測效益
  • 潛力品牌用戶的獲取與引導 1/ 持續跟進潛力接洽名單(Leads),提升潛力名單的轉換率 2/ 洞察品牌的問題與需求,協助品牌解決產品使用上的各種困難 3/ 關注品牌的使用留存率,根據數據診斷問題並制定對應的行銷溝通策略 4/ 提供品牌客製化建議,提升留存率與營運成功率
  • 部門協作 1/ 與產品行銷團隊協作,支援 GTM 計畫推動與上市溝通素材產出 2/ 與客服團隊密切配合,確保品牌在啟用與營運過程中獲得即時支援 3/ 與產品團隊合作,整理市場回饋與客戶需求,協助推進功能優化
我們希望你有的經驗跟特質
  • 至少 2 年以上產品行銷、行銷企劃或品牌顧問相關經驗,有 B2B 或 SaaS 產品行銷經驗尤佳
  • 熟悉電商產業/品牌營運/網路行銷工具等基本知識
  • 具備內容規劃與編輯能力,能獨立產出結構清晰的產品說明素材
  • 熟悉 AI 工具應用,能有效提升內容產出效率與創意表現
  • 具有良好數據解析和商業分析能力,能以數據評估目標進度、判斷執行方向
  • 熟悉 Apple Keynote/Google Workspace 等文書處理軟件
  • 能配合目標推進進度,具備良好團隊合作與紀律性
加分條件
  • 有與創業者、小型品牌合作經驗者佳
  • 具電商行銷背景、營運過品牌官網或電商平台
  • 曾負責 SaaS/雲端服務行銷推廣經驗
  • 具備洞察產業動向的能力,能了解市場推廣的機會點
  • 有專案管理經驗和推動力,善於整合資源並具備組織協調能力
  • 擁有電商品牌、內容創作者或創業圈的觀察經驗
  • 良好時間管理能力,妥善規劃工作進度
  • 熱衷學習新事物,正向面對新的挑戰
  • 可獨立解決問題,並適時配合團隊合作
#不用想了,趕快來當個 Pinkoi 人
如果你有信心能夠勝任這份工作,歡迎提供你的個人履歷及小作業回答,即刻應徵 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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