Product Marketing Specialist

10 hours ago

Taipei, Taiwan Pinkoi Full time NT$24,000 - NT$60,000 per year
Pinkoi 的使命是幫助品牌接軌市場、打造國際品牌,並創造更大商業規模。自 2019 年推出品牌付費廣告 SaaS 系統以來,我們持續透過 AI 智慧推薦與銷售大數據,讓消費者更快速精準地找到設計商品,也幫助品牌精準觸及潛在客群、提升知名度、掌握銷售機會,並以數據驅動品牌的商品研發與行銷策略。著品牌需求持續成長,Pinkoi 的付費服務正積極規劃更多元的解決方案,成為品牌邁向規模化的重要商業夥伴。
加入我們,你將成為 Pinkoi 的付費服務產品行銷專員,並有機會:
• 推動付費產品成長:讓更多品牌理解並採用 Pinkoi 各項付費服務(包括廣告系統)
• 策略與執行並行:規劃行銷策略、設計產品推廣活動,直接影響品牌使用者採用率
• 跨團隊協作:與產品、客戶服務與工程團隊緊密合作,持續優化使用者體驗
• 開發新機會:協助發展與推廣更多元的付費服務,提升品牌與平台雙贏價值
如果你對產品行銷充滿熱情、擅長數據驅動的策略思考,並希望在快速成長的電商服務中發揮影響力,這將是你絕佳的舞台
[1] 更多 Pinkoi 廣告系統的說明,請參考「廣告工具問與答」 你需要負責的工作內容
  • 產品推廣內容策略與執行 1/ 創造多元內容:撰寫操作指引、FAQ、教學手冊、品牌成功案例、影片素材等,幫助品牌快速理解並採用產品。 2/ 策劃與執行行銷活動:規劃 Webinar、線下 Workshop 等推廣活動,提升品牌使用意願與產品採用率。 3/ 數據驅動優化:透過量化與質化數據分析,持續優化內容與活動策略,挖掘潛在商機。
  • 潛力品牌用戶的獲取與輔導 1/ 洞察品牌需求:分析品牌痛點與需求,協助品牌解決產品使用上的挑戰。 2/ 提升留存與成效:透過數據診斷與行銷策略,確保品牌持續使用產品並達成營運目標。 3/ 提供專屬顧問服務:給予品牌具體建議與成效分析,幫助品牌成功成長並提升滿意度。
  • 跨部門協作與影響力 1/ 銷售團隊:共同設計整合推廣方案,擴大用戶量體並提升留存。 2/ 客服團隊:確保品牌在使用過程中獲得即時支援與最佳體驗。 3/ 產品團隊:整理市場回饋與品牌需求,提供優化建議,推動產品功能與使用者體驗持續改善。
    我們正在尋找對產品行銷充滿熱情、擅長數據驅動策略思考與品牌溝通的你,加入 Pinkoi 付費服務團隊,推動品牌成長,讓好設計全世界看見
我們希望你有的經驗跟特質
  • 了解數位廣告基礎知識,包含計價模式(CPC、CPM)、廣告競價模式及投報率(ROAS)計算
  • 具備 2 年以上產品行銷、行銷企劃或品牌顧問相關經驗,並擁有數位廣告操作經驗(如 Google、Facebook、Criteo、Weibo、Amazon)或品牌營運輔導經驗
  • 曾主辦或主講線上研討會,善於行銷包裝產品並帶動用戶成長
  • 能洞察並挖掘品牌客戶潛在需求,具自主學習與問題解決能力
  • 具目標導向思維,能依據目標規劃工作方向與優先順序
  • 具對外品牌客戶溝通的熱情、耐心與靈活應變能力,並擁有良好的文字撰寫、簡報製作及口語表達能力
  • 對輔導品牌成長及解決商業問題具濃厚興趣與自學能力
  • 熟悉 AI 工具應用,能有效提升內容產出效率與創意表現
加分條件
  • 具有電商、公關行銷、廣告代理商等數位廣告業務或付費軟體推廣經驗尤佳
  • 對於 Pinkoi 平台上的品牌有深入的認識及人際網絡
  • 了解軟體服務、數位產品或廣告產業的市場機制,具有產品推廣的思維
  • 富有創業家精神,勇於主動嘗試不同作法、用最小啟動成本試錯並快速學習調整
  • 良好的外語(英文或日文)書寫對話能力,能夠跨市場溝通協作
#不用想了,趕快來當個 Pinkoi 人
如果你有信心能夠勝任這份工作,歡迎提供你的個人履歷及小作業回答,即刻應徵 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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