Trade Marketing Manager
10 hours ago
Key Responsibilities
- Initiate cross-channel category development strategies to enhance market penetration and brand shares.
- Collaborate closely with MKT, Sales and Supply chain to develop and implement DPSM (Distribution, Pricing, Shelving, and Merchandising) plans to deliver sales targets.
- Conduct business review, pre- and post-promotion ROI analysis to continuously optimize promotional effectiveness.
- Monitoring competitor activities and market trends to identify growth opportunities.
- Manage and monitor trade marketing annual budget to ensure efficient resource allocation.
Experience Required
- Minimum 5 years of experience in trade marketing within the FMCG industry.
- Strong budget management and data analysis skills to enhance marketing effectiveness.
- Familiarity with pharmacy, e-commerce, and personal care channels is preferred.
- Team management experience is preferred.
Others
- Good at communicating with people
- Good command of English
- Proactive and out of box thinking
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