Principal - Marketing FP&A

Please complete the attached Internal Transfer Request Form and submit.   

Please make sure to apply with your Coupang e-mail address.   

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.

Our services in Taiwan include "Rocket Delivery" which offers next-day delivery for a wide selection of items at affordable prices, "Rocket Overseas" which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.

We are looking for talents to help us lead Coupang's expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang's growth in Taiwan and create a world where our customers wonder, "How did I ever live without Coupang?"

What you will do:

Our new FP&A team is hiring Marketing FP&A talents to contribute to improving key financial metrics and devise measures to resolve issues identified through high-level data analysis. This person will also support with formulating long-term solutions to bridge financial decision-making for Coupang's leaders.

Financial Modeling & Forecasting:

• Develop, maintain, and enhance sophisticated financial models for performance marketing campaigns (e.g., Google Ads, Meta Ads, programmatic, affiliate marketing).
• Forecast key performance indicators (KPIs) such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), Return on Ad Spend (ROAS), conversion rates, and revenue impact.
• Conduct scenario planning and sensitivity analysis to assess the financial impact of various marketing strategies, budget allocations, and market changes.
• Collaborate with marketing teams to develop accurate and data-driven marketing budgets and forecasts, ensuring alignment with overall company financial goals.

Performance Analysis & Reporting:

• Conduct in-depth analysis of performance marketing campaign data to identify trends, opportunities, and areas for optimization.
• Generate comprehensive weekly, monthly, and quarterly reports on marketing performance, providing clear insights into financial efficacy and areas for improvement.
• Develop and maintain dashboards using tools like Tableau, Power BI, or similar to visualize key financial and marketing metrics for stakeholders.
• Analyze the effectiveness of different marketing channels, campaigns, and creatives in driving financial results.
• Perform post-campaign analysis and provide recommendations for future optimization.

Strategic Insights & Recommendations:

• Translate complex financial and marketing data into actionable insights and strategic recommendations for marketing leadership and executive teams.
• Proactively identify opportunities to improve marketing efficiency, reduce CAC, and increase CLTV.
• Partner with marketing, product, and sales teams to understand business drivers and provide financial guidance on new initiatives, pricing strategies, and market segmentation.
• Participate in strategic planning sessions, contributing a strong financial perspective to marketing roadmap development.

Budget Management & Optimization:

• Monitor performance marketing spend against budget, identifying variances and proposing corrective actions.
• Assist in the allocation of marketing budgets across channels and campaigns to maximize ROI and achieve financial targets.
• Evaluate the financial impact of A/B tests and other optimization efforts.
• Ensure proper financial tracking and reconciliation of marketing expenditures.
• Cross-functional Collaboration & Communication:
• Act as a key liaison between the Finance and Marketing departments, fostering strong collaboration and mutual understanding.
• Clearly communicate financial concepts and insights to non-financial stakeholders.
• Mentor junior analysts within the finance or marketing analytics teams, sharing expertise in financial modelling and performance analysis.
• Stay updated on industry trends, best practices in performance marketing, and financial analysis techniques.

Essential Qualifications:

• Bachelor's degree (major in management or finance preferred)
• 8 years of experience in financial planning (FP&A), business planning, or management planning
• Proficient in using MS Office Excel
• Experienced in leading financial projects, improving processes, or participating in decision-making
• Experienced in business planning, KPI setting and initiative reporting, and performance analysis
• Root cause analysis and problem-solving ability
• Experience in delivering effective results in a fast changing and growing environment

Preferred Qualification

• Proficiency in SQL
• Proficiency in Power BI

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.

Things to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Coupang does not discriminate against disabled applicants or those with veteran status. We are proud to offer equal opportunities for all applicants.

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: ​ 

Please complete the attached Internal Transfer Request Form and submit.   

Please make sure to apply with your Coupang e-mail address.