Digital Asset Strategist

10 hours ago

Taipei, Taiwan beBeeCareer Full time

Binance, a leading blockchain ecosystem, is behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.

Job Overview
  • International Strategy Development: Develop a comprehensive strategy for international affiliate product development, implementation, and rollout with cross-functional teams from around the world.
  • Research and Usability Testing: Conduct basic research and usability testing to understand the needs of international teams and how to meet them elegantly and effectively.
  • Product Requirements Integration: Integrate user research, market analysis, and customer feedback into product requirements to ensure affiliate products satisfy customer needs and wants.
  • Roadmap Development: Collaborate with central marketing stakeholders and engineering teams to develop a roadmap for international affiliate projects.
  • Market-Specific Adaptation: Adapt landing pages and messaging for specific markets to enhance affiliate marketing efforts with central marketing.
  • Crypto Ecosystem Knowledge: Gain in-depth knowledge of our crypto ecosystem to represent international capabilities and understand unique requirements.
  • Localization Solutions: Build back-end and customer-facing solutions to solve localization problems for affiliate products.
  • Feature Prioritization and Coordination: Prioritize features, build consensus, and coordinate product schedules with a team of engineers, designers, and analysts to ship high-quality affiliate experiences.
  • Data-Driven Decisions: Inform product decisions with quantitative and qualitative data on user behavior and experimentation.
Key Skills and Qualifications
  • Experience: 5+ years of product management or ownership experience, preferably in affiliate marketing or related fields.
  • User Experience: Strong user experience sensibilities and familiarity with platform UI best practices to ensure seamless affiliate experiences.
  • Analytical Skills: Strong use of analytics, user research, and business cases to drive decisions and improve affiliate products.
  • Time Management: Ability to operate under tight deadlines while maintaining multiple projects and ensuring timely delivery of affiliate products.
  • Project Planning: Experienced in planning work for assigned work streams to ensure smooth execution of affiliate initiatives.
  • CRM/CMS Experience: Previous experience with CRM/CMS product development, focusing on affiliate marketing tools and platforms.
Why Work With Us
• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Flexible work arrangements
We are committed to being an equal opportunity employer, believing that having a diverse workforce is fundamental to our success.

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