Product Marketing

3 months ago

Hsinchu, Taiwan Applied Materials Full time

Applied Materials (AMAT) is the market leader in plant engineering for the semiconductor and display industries, based in Silicon Valley.

Within Applied Materials DFT business unit, the 'Yield Technology Group' (YTG) develops and produces high-precision electron optical devices (electron microscopes) and advanced test systems utilizing e-beam technology for the display and adjacent semiconductor industry.

YTG is working in an internationally networked setup, with system platform design and e-beam technology development being aligned between multiple development sites located in Germany, Taiwan, and India, and with its manufacturing located in Taiwan and Germany (but with a global sourcing approach), to best serve our customers located in Asia, the USA and Europe.

Key Responsibilities

Develops diverse scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share

Recommends investment decisions for new product development

Conducts diverse competitive analysis for specific products or product lines. Drives Red Team Analysis

Assists with diverse pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions

Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements

Understands technical and business environments. Assists with the development of strategies to meet business objectives

Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration

Manages release of diverse products through the end of their product life cycle

Functional Knowledge

  • Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines

Business Expertise

  • Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market

Leadership

  • Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements

Problem Solving

  • Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information

Impact

  • Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies

Interpersonal Skills

  • Explains difficult or sensitive information; works to build consensus

Requirement

  1. 5+ years of working experience in semi/display industry

  2. Customer facing and project management experience

  3. Knowledge of ebeam testing and inspection technology

  4. Flexible on business travel. Travel Rate: 10%20%

  5. Good English communication and presentation skill

Qualifications

Education:

Master's Degree

Skills:

Certifications:

Languages:

Years of Experience:

4 - 7 Years

Work Experience:

Additional Information

Time Type:

Full time

Employee Type:

Assignee / Regular

Travel:

Yes, 20% of the Time

Relocation Eligible:

No

Applied Materials is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, creed, sex, sexual orientation, gender identity, age, disability, veteran or military status, or any other basis prohibited by law.

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