Product Marketing Analyst

3 days ago


New Taipei City New Taipei City, Taiwan Whirlpool Corporation Full time NT$3,000,000 - NT$6,000,000 per year

職類

產品企劃,產品管理師,產品經理

職務說明

產品行銷主管負責產品品類策略和規劃流程,制定並執行本地行銷策略,以實現業務目標 (KPI)。職責包括制定短期/中期產品路線圖、執行市場推廣 (GTM) 並創建行銷溝通成果,以支援 GTM、產品定位和品牌形象。他們也負責監督長期產品策略和新業務拓展,促進品牌成長。與跨職能團隊和研發部門 (TRS/OEM) 的合作對於在適當的時間和價格提供合適的產品至關重要。

市場研究

  1. 監測市場佔有率並依計畫提高市場滲透率。

  2. 進行全面的競爭對手分析。

  3. 收集資料以了解客戶對產品開發和改進的需求。

  4. 分析零售審計並制定產品線開發的行動計畫。

規劃

  1. 制定產品品類成長策略計畫。

  2. 編製按SKU劃分的利潤計畫和季度預測。

  3. 制定有效的品類計畫並為利潤計畫做出貢獻。

產品開發

  1. 監督產品線從規劃到執行的整個生命週期。

  2. 利用市場情報,辨識產品缺口並明確需求。

  3. 制定五年產品路線圖。

  4. 運用可靠的商業案例規劃新產品發布。

  5. 分析和管理供應商關係。

  6. 就產品開發事宜與供應商溝通。

產品行銷

  1. 監控並調整品類銷售業績及產品組合。

  2. 制定產品定位和差異化資訊。

  3. 負責內部和外部利害關係人的產品培訓。

  4. 制定定價、分銷和促銷的市場進入計劃。

  5. 與品牌行銷部門合作,創建材料和工具,以推動需求並支持銷售。

產品服務資訊管理

  1. 透過監控預測與庫存並管理庫存水準來改善產品服務品質 (MOS)。

  2. 針對滯銷庫存和降級產品製定行動計畫。

  3. 與供應商協商,以優化生產計畫。

價格/成本監控

  1. 與供應商協商價格,確保獲利。

  2. 推動採購,尋找具有成本競爭力的供應商。

  3. 設定零售價格定位。

  4. 監控競爭對手的定價並相應調整零售價格。

售後服務回饋與追蹤

  1. 與客戶服務部門協調新產品類別的安裝。

  2. 監控分包商的安裝服務並提供回饋。

  3. 協助客戶服務部門處理備品訂單。

  4. 與客戶服務部門合作解決嚴重的客戶投訴和重複維修案例。

  5. 透過客製化產品和行銷方案來提高直銷收入。

產品品質監控

  1. 與技術、品質團隊和供應商合作,確保符合法規要求。

  2. 與銷售和客戶服務部門合作解決產品品質問題。

G2M(市場進入)

  1. 了解顧客需求並分析市場/競爭對手的洞察。

  2. 制定並部署 G2M 計劃,以推廣品牌並提高市場佔有率。

  3. 發起推動品牌和產品策略的舉措。

  4. 管理線上/線下行銷活動,包括促銷、媒體、POP、宣傳冊、手冊、贈品、網站以及與 Mar comm 合作的資料。



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