Product Marketing Senior Specialist

2 weeks ago

Guishan District Taoyuan City, Taiwan ADLINK Technology Full time $104,000 - $130,878 per year

Job Description:

  1. Collaborate with Product Managers to develop product positioning and messaging for new product launch.
  2. Support Regional Business Units (RBU) by creating effective sales tools and product showcase at marketing events.
  3. Plan and execute go-to-market (GTM) strategies to generate leads and business opportunity.
  4. Develop, manage, and track marketing campaigns (digital, social, partner co-marketing, etc.) based on the sales-driven strategy.
  5. Conduct market research and surveys.

Requirements:

  1. Marketing experience and skills, including customer research, market segmentation, product positioning, and market program development.
  2. Candidates with experience in
    Edge AI, industrial display products, and marketing promotion in application domains
    (e.g., gaming, medical, transportation, or industrial automation) will be given priority consideration.
  3. Creative mindset for marketing campaigns and a proactive attitude.
  4. Proficiency in both spoken and written English.

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