Category Development Manager_ Vision Care

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at

Job Function
Marketing

Job Sub Function
Trade Marketing

Job Category
People Leader

All Job Posting Locations:
Taipei City, Taiwan

Job Description
About Vision
Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that's reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient's lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at

We are searching for the best talent for
Category Development Manager.
Purpose: The Category Development Manager is responsible for driving trade marketing strategy, sales force effectiveness, and commercial operations to maximize sell-out performance and strengthen ACUVUE brand leadership across Taiwan's optical retail, Modern Trade, and HP/GP.

This role bridges Marketing, Sales, and Finance to ensure strategic alignment, operational discipline, and executional excellence across trade programs, SFE initiatives, and integrated business planning that strengthen Johnson & Johnson Vision's leadership in Taiwan's contact lens market.

You Will Be Responsible For

• Channel Strategy & Business Planning
• Develop annual trade and channel strategies aligned with brand and business priorities.
• Define promotional calendars, customer segmentation, and investment frameworks.
• Partner with Marketing and Sales to translate brand equity plans into in-market execution strategies.
• Trade Promotion & Campaign Management
• Lead the design and execution of trade programs, sell-out campaigns, and promotional toolkits.
• Manage and evaluate trade marketing investments (ROI tracking, budget allocation).
• Develop message plans and sell-in decks to ensure consistent customer communication.
• Collaborate with key account and field teams to tailor activation plans by channel and customer.
• Retail Execution & Visibility
• Oversee POSM, visual merchandising, and in-store execution excellence to ensure brand consistency.
• Partner with field teams to monitor compliance, visibility KPIs, and campaign performance.
• Sales Force Effectiveness & Commercial Performance Management
• Lead SFE (Sales Force Effectiveness) initiatives including coverage model optimization, target setting, and territory management.
• Design and manage incentive schemes to drive sales team motivation and performance.
• Own IBP forecast alignment with Finance and Supply Chain; ensure commercial inputs for demand planning.
• Oversee trade marketing budget management, resource allocation, and monthly operation meetings.
• Support the development and execution of EMP (Enterprise Management Process) and other operational governance routines.
• Data, Insights & Cross-functional Leadership
• Establish dashboards to track sell-in/sell-out performance, ROI, and key commercial KPIs.
• Leverage data to guide business decisions, identify opportunities, and optimize resource deployment.
• Drive collaboration across Marketing, Sales, and Finance for strategic and operational alignment.
• Lead and develop a high-performing trade marketing and commercial operations team.
• Oversee administrative processes related to trade marketing programs, vendor management, and compliance.

Qualification/ Requirement

• Bachelor's degree in Business Administration, Marketing, Economics, or related field (MBA preferred).
• 8–12 years of progressive experience in Trade Marketing, Commercial Operations, or SFE within FMCG, Healthcare, or Optical industry.
• Proven leadership experience managing both strategic planning and operational execution teams.

Required Skills
Business Planning Management, Retail Sales Operations, Sales Operations, Trade Marketing, Trade Promotions Management

Preferred Skills
Channel Management, Data Insights, Retail Execution