Product Marketing Specialist

1 week ago


Taipei Taipei City, Taiwan Pinkoi Full time NT$900,000 - NT$1,200,000 per year

請至職缺官網投遞:「」,我們將以該平台收到的履歷為主哦

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你是否對電商產業充滿熱情?是否樂於與人溝通、探索市場機會、協助品牌從 0 到 1 建立線上事業?Pinkoi 即將推出全新商業解決方案,協助不同類型的創作者與品牌更輕鬆地開展事業規劃,而你,將會是這場新篇章中的關鍵推手。

Pinkoi 始終致力於幫助品牌與市場接軌,打造具有國際競爭力的品牌。我們不僅是一個跨境設計電商平台,更是商業解決方案的提供者。自 2019 年推出供品牌使用的廣告 SaaS 系統以來[1] ,我們積極拓展更多元的產品線,並預計於今年正式推出一項全新服務,支援創業者與品牌快速進入市場、打造專屬商業版圖。這項新服務不限於現有 Pinkoi 品牌,更將廣泛支持整體市場中尋求成長機會的創業者與中小型品牌,成為品牌邁向規模化的重要夥伴。

[1] 更多 Pinkoi 廣告系統資訊,請參考「廣告工具問與答」

隨著這項全新解決方案即將問世,我們正在招募產品行銷專員,成為產品推廣與用戶成長的核心角色。你將主導產品在市場中的推廣策略,從潛在客戶名單的獲取(Lead Generation)、用戶啟用(Acquisition),到品牌長期留存與成功(Retention),推動產品從 0 到 1 的成長歷程,讓產品不只被看見,更被理解與使用。

你需要負責的工作內容

  • 市場洞察與產品定位

1/ 協助建立產品的市場定位與溝通主軸,發展行銷訊息架構

2/ 競品觀察與價值差異分析,持續優化價值主張

  • 產品推廣內容策略與執行

1/ 撰寫並製作多元內容(含但不限於操作指引、FAQ、教學手冊、品牌成功案例、影片素材等)

2/ 策劃並執行產品行銷計畫

3/ 規劃並執行品牌培訓說明會、線上推廣活動等,強化品牌端對產品的理解與採用意願

4/ 尋找並洽談潛力 KOL/創作者合作機會,規劃合作活動或產品導覽內容並監測效益

  • 潛力品牌用戶的獲取與引導

1/ 持續跟進潛力接洽名單(Leads),提升潛力名單的轉換率

2/ 洞察品牌的問題與需求,協助品牌解決產品使用上的各種困難

3/ 關注品牌的使用留存率,根據數據診斷問題並制定對應的行銷溝通策略

4/ 提供品牌客製化建議,提升留存率與營運成功率

  • 部門協作

1/ 與產品行銷團隊協作,支援 GTM 計畫推動與上市溝通素材產出

2/ 與客服團隊密切配合,確保品牌在啟用與營運過程中獲得即時支援

3/ 與產品團隊合作,整理市場回饋與客戶需求,協助推進功能優化

我們希望你有的經驗跟特質

  • 至少 2 年以上產品行銷、行銷企劃或品牌顧問相關經驗,有 B2B 或 SaaS 產品行銷經驗尤佳
  • 熟悉電商產業/品牌營運/網路行銷工具等基本知識
  • 具備內容規劃與編輯能力,能獨立產出結構清晰的產品說明素材
  • 熟悉 AI 工具應用,能有效提升內容產出效率與創意表現
  • 具有良好數據解析和商業分析能力,能以數據評估目標進度、判斷執行方向
  • 熟悉 Apple Keynote/Google Workspace 等文書處理軟件
  • 能配合目標推進進度,具備良好團隊合作與紀律性

加分條件

  • 有與創業者、小型品牌合作經驗者佳
  • 具電商行銷背景、營運過品牌官網或電商平台
  • 曾負責 SaaS/雲端服務行銷推廣經驗
  • 具備洞察產業動向的能力,能了解市場推廣的機會點
  • 有專案管理經驗和推動力,善於整合資源並具備組織協調能力
  • 擁有電商品牌、內容創作者或創業圈的觀察經驗
  • 良好時間管理能力,妥善規劃工作進度
  • 熱衷學習新事物,正向面對新的挑戰
  • 可獨立解決問題,並適時配合團隊合作

#不用想了,趕快來當個 Pinkoi 人

如果你有信心能夠勝任這份工作,歡迎提供你的個人履歷,即刻
至職缺官網投遞應徵:「」,我們將以該平台收到的履歷為主哦



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