Senior Marketing

2 days ago


TaipeiKeelung Metropolitan area, Taiwan Garena Full time

在這裡,你將負責...

  1. 擔任新品 0~1 行銷負責人:主導新品定位、TA 分層、核心訊息與上市節奏(soft launch / pre-reg / launch),確保產品節點與行銷節奏一致。

  2. 跨市場策略(TW / JP / KR / US):規劃各市場 go-to-market 差異化打法與資源配置,整合在同一套可追蹤的策略框架下。

  3. 成效整合與實驗框架(70%):建立素材/商店頁/渠道測試方法、追蹤成效並推動迭代,包含但不限於廣告投放/代理商/創意/數據協作。

  4. Organic-first 成長(30%):設計自然流量策略,包含但不限於內容、社群、短影音/UGC、KOL、異業合作,降低對買量依賴。

  5. 跨部門推進:以 Owner 身份整合資源、推動決策落地,並沉澱 Playbook 與復盤機制。

我們希望加入的你具備...

  1. 具備策略拆解與專案推進能力:能把目標 → 策略 → 節奏 → 資源 → KPI 串起來並落地。

  2. 對數據敏感:能用指標追蹤成效、提出洞察與迭代方案(不要求你親自操作所有工具,但要能主導方向)。

  3. 對遊戲抱持高度熱情,理解玩家文化與內容鉤子。

符合以下任一路徑即可(Path A/Path B 二擇一)

Path A:遊戲 0→1 經驗者

曾主導或深度參與至少 1 次成功的手遊 0→1 上市/成長,並可清楚說明策略、執行、結果與 Learnings。

需願意提升英文能力,並能逐步承接跨語系協作(公司內部可提供模板/協作支援)。

Path B:4A/品牌經驗者

具備 4A /品牌整合行銷背景,擅長 Campaign 策略、創意企劃、內容整合。

英文溝通能力佳,能獨立與海外市場/團隊協作。

對遊戲抱持高度熱忱,並具備強烈遊戲 0→1 學習動機,能把方法論快速轉譯到遊戲 go-to-market/成效迭代。

加分條件...

  1. 曾操作 TW / JP / KR / US 任一市場或跨市場專案。

  2. 熟悉短影音/社群/UGC/KOL 任一領域,有可量化案例。

  3. 有成效行銷或實驗設計經驗,例如素材測試、商店頁優化、轉換漏斗。

  4. 具備休閒遊戲遊玩/發行經驗者。


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