Regional Marketing Associate

Job Description

Your Role in VT Markets

As a
Senior Marketing Associate
reporting to the Regional Marketing Manager (GCN) within our
Marketing team
, you will be based in our Taiwan office while driving brand awareness and engagement across
the Greater China, Hong Kong, and Macau markets
. You will collaborate closely with our Regional Business Development team, the Global Marketing COE in Singapore, and various internal stakeholders to execute comprehensive social media and digital marketing strategies. Your critical impact will be building VT Markets' brand presence in these key markets through strategic content creation, community management, and data-driven campaign optimization across both Western and Chinese social media platforms.

Job Requirements

What Makes You a Great Fit

Job Experience & Education

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3-4
  years of agency or brand work experience in social media, content creation, and digital marketing, with agency experience highly preferred
• Previous experience in financial services or fintech industry is advantageous

Technical and Functional Skills

• Expert-level knowledge of social media platforms, including Instagram, Facebook, TikTok, YouTube, WeChat, and Weibo, with understanding of platform-specific best practices
• Proficiency in social media copywriting, photography, and basic image/video editing software (e.g., CapCut) for social media content creation
• Strong project management abilities with capability to multitask effectively in dynamic, results-oriented environments

Soft Skills

• Excellent written and oral communication skills in both 
  English and Chinese
  with strong storytelling capabilities
• Outstanding organizational skills with keen attention to detail and accuracy when working with analytics and performance data
• Self-motivated and resourceful individual who takes initiative to fulfill tasks within specified timelines while managing multiple stakeholders effectively

Other Requirements

• Ability to work collaboratively across cross-cultural and cross-departmental coordination contexts
• Strategic mindset combined with hands-on execution capabilities
• Provide a portfolio or relevant links showcasing your past work

Job Responsibilities

Your Responsibilities

• Collaborate closely with the event manager and internal departments (business development, brand solutions, event team) to conceptualize community and KOL campaigns based on business priorities and goals
• Analyze user behavior, content, and channel preferences, and translate insights into content marketing strategies
• Provide daily, weekly, and monthly data analysis and strategic recommendations for social media and influencer campaigns
• Manage daily social media operations, including content planning, editorial calendar, comment moderation, and community engagement, while reporting key issues to relevant teams
• Plan and execute various brand promotion and customer engagement activities to enhance brand awareness, customer activity, and new user registrations
• Utilize various marketing tools (e.g., digital360) to increase brand visibility, customer engagement, and lead generation in line with brand development goals
• Conduct market research and data analysis to gain insights into customer needs and improve campaign effectiveness, offering daily, weekly, and monthly social media and key campaign data analysis and strategic recommendations
• Handle campaign eligibility reviews, consolidate execution data for analysis, monitor competitor activities, and prepare reports and campaign summaries
• Perform social listening by monitoring hashtags and brand keywords to ensure brand safety and identify real-time marketing opportunities based on trends
• Lead content creation and curation, including photography, copywriting, graphic design editing, video editing, sourcing and editing UGC content
• Collaborate with cross-functional teams (including global marketing, design, and sales) to ensure consistency of brand messaging across channels and markets
• Stay updated on industry trends and emerging platforms to explore new opportunities

Job Benefits
What We Offer
As official partners of Newcastle United F.C., VT Markets aspires to break the ancient boundaries of traditional personal finance. Through a culture of transparent and objective performance management, we are in constant pursuit of excellence, individually and collectively. Here, collaboration and intrapreneurship are incentivized, and we aim to empower everyone to understand their contribution to strategic business outcomes through their individualized roles. You can expect personal growth as we aim to lead this fast-growing industry alongside a global team of diverse cultures across over 15 countries.

Your Journey After Applying

• Screening interview with our talent acquisition partner
• Interview with your manager
• Second interview with 2nd-level manager

關於我們
VT Markets是一家屢獲殊榮的多資產經紀商,擁有超過300萬名交易者,遍佈160多個國家,員工人數達360且持續成長。 公司成立於2015年,使命是讓交易變得人人可及。 VT Markets 提供穩健的交易環境、超過 1000 種可交易產品、極低的點差以及閃電般的執行速度。 我們致力於提供卓越的客戶服務,並賦能現代交易者把握市場機會。 透過我們的平臺,交易者可以隨時隨地進行交易,助力他們建立安全的財務未來。

您在 VT Markets
的角色
作為市場行銷專員,您將向大中華區區域營銷經理彙報,並常駐台灣辦公室,負責提升VT Markets在大中華地區(包括中國、香港和澳門)的品牌知名度與參與度。 您將與區域業務拓展團隊、新加坡全球行銷中心以及其他內部部門密切合作,執行全面的社交媒體與數字行銷策略。 透過戰略內容創作、社群管理及數據驅動的活動優化,您將在西方與中文社區平臺上建立品牌影響力。

工作職責

• 與活動經理及內部部門(業務拓展、品牌解決方案、活動團隊)密切合作,根據業務優先事項與目標構思社群與KOL活動
• 分析使用者行為、內容與管道偏好,並將其轉化為內容行銷策略
• 提供每日、每周與每月的社群媒體與網紅活動數據分析與策略建議
• 執行社群媒體日常管理,包括內容規劃、編輯日曆、留言管理與社群互動並將重要問題通報相關團隊
• 策劃與執行各類品牌推廣與客戶活動,以提升品牌知名度、客戶活躍度與新客戶註冊數
• 根據品牌發展目標運用各種行銷工具(例如:digital360),提升品牌知名度、客戶參與度與潛在客戶獲取
• 進行市場研究與數據分析,洞察客戶需求並提升活動成效,提供每日、每周與每月的社群媒體並針對主要營銷活動與活動數據分析與策略建議
• 處理活動資格審核、彙整執行數據進行分析、監控競爭對手動態並撰寫報告與活動總結
• 透過監控標籤與品牌關鍵詞進行社群聆聽,確保品牌安全並根據趨勢發掘即時行銷機會
• 主導內容創作與策展,包括攝影、文案撰寫、圖像設計修改、影片剪輯、UGC內容來源與編輯內容貢獻
• 與跨部門團隊(包括全球營銷、設計與銷售)合作,確保品牌訊息在各管道與市場的一致性
• 掌握行業趨勢與新興平臺,探索新機會

成功的標準

• 品牌影響力提升
  :透過策略性內容與社群建設,成功提升 VT Markets 在大中華地區的品牌知名度與認可度
• 社群互動轉化為品牌流量
  :在社交媒體上取得可衡量的成效,包括粉絲成長、內容互動率與社群參與度進而轉化為品牌官網流量。
• 市場滲透策略
  :通過吸引目標受眾的內容與活動,支持業務拓展目標,促進大中華地區的市場擴展

理想人選條件
工作經驗與學歷

• 市場營銷、傳播、商業或相關領域的學士學位
• 3-4 年社群媒體、內容創作與數位行銷的代理商或品牌工作經驗,具同業或是代理商背景者優先
• 有金融服務或金融科技產業經驗者佳

技術與功能技能

• 精通 Instagram、Facebook、TikTok、YouTube、微信與微博等社群平臺,瞭解各平臺最佳實踐
• 熟悉社群媒體文案撰寫、攝影與影像/視頻編輯軟體
• 具備強大的專案管理能力,能在動態且以成果為導向的環境中有效多工
• 具備運用數據分析驅動決策能力。

軟性技能

• 中英文書面與口語溝通能力佳,具備強大的敘事能力
• 優秀的組織能力,對分析與績效數據具高度敏感度與準確性
• 自我驅動、資源整合能力強,能主動完成任務並有效管理多方利害關係人

其他要求

• 能在跨文化與跨部門協作環境中有效合作
• 具備策略思維與實際執行能力
• 請提供相關作品集或是成果連結

我們提供的機會
VT Markets 是紐卡斯爾聯足球俱樂部的官方合作夥伴,致力於打破傳統個人金融的界限。 我們秉持透明與客觀的績效管理文化,持續追求個人與團隊的卓越表現。 在這裡,協作與內部創業精神受到鼓勵,我們希望每位成員都能理解自己在實現業務策略成果中的角色與貢獻。 您將在這個快速增長的行業中與來自15個以上國家的多元文化團隊共同增長。

應徵流程

• 與人才招募夥伴進行初步面談
• 與直屬主管面試
• 與第二層主管進行第二次面試