Product Marketing Specialist

6 days ago


Taipei, Taiwan Pinkoi Full time NT$900,000 - NT$1,200,000 per year

你是否對電商充滿熱情、擅長行銷溝通與內容製作,並願意陪伴品牌從 0 到 1 建立線上通路?

Pinkoi 於 2025 年推出全新「智慧電商開店服務 Pinzap」,協助創作者與品牌輕鬆打造動態、吸睛且可以高度客製化的電商官網,而這也將成為你展現產品行銷專業的最佳舞台。

Pinkoi 的使命是協助品牌接軌市場、走向國際。我們不只是電商平台,更是完整的商業解決方案提供者:從 2019 年推出廣告 SaaS,到 2025 年正式推出 Pinzap —— 集結視覺設計、開店模組、導流與 AI 自動化等能力,協助品牌解決官網營運中最常見的流量瓶頸與人力不足等問題,成為品牌成長路上的重要合作夥伴。

加入我們後,你將成為 Pinzap 的行銷推廣核心成員,並會與產品開發及客戶服務團隊密切協作。透過聆聽客戶聲音(VoC)與深入理解使用者需求,你將能獨立規劃行銷策略、製作推廣內容,提升產品的市場曝光與使用率,讓 Pinzap 被更多品牌看見、理解與採用。

你需要負責的工作內容
  • 市場洞察與產品定位
1/ 協助建立產品的市場定位與溝通主軸,發展行銷訊息架構 2/ 競品觀察與價值差異分析,持續優化價值主張
  • 產品推廣內容策略與執行
1/ 撰寫並製作多元內容(含但不限於操作指引、FAQ、教學手冊、品牌成功案例、影片素材等) 2/ 策劃並執行產品行銷計畫 3/ 規劃並執行品牌培訓說明會、線上推廣活動等,強化品牌端對產品的理解與採用意願 4/ 尋找並洽談潛力 KOL/創作者合作機會,規劃合作活動或產品導覽內容並監測效益
  • 潛力品牌用戶的獲取與引導
1/ 持續跟進潛力接洽名單(Leads),提升潛力名單的轉換率 2/ 洞察品牌的問題與需求,協助品牌解決產品使用上的各種困難 3/ 關注品牌的使用留存率,根據數據診斷問題並制定對應的行銷溝通策略 4/ 提供品牌客製化建議,提升留存率與營運成功率
  • 部門協作
1/ 與產品行銷團隊協作,支援 GTM 計畫推動與上市溝通素材產出 2/ 與客服團隊密切配合,確保品牌在啟用與營運過程中獲得即時支援 3/ 與產品團隊合作,整理市場回饋與客戶需求,協助推進功能優化我們希望你有的經驗跟特質
  • 至少 2 年以上產品行銷、行銷企劃或品牌顧問相關經驗,有 B2B 或 SaaS 產品行銷經驗尤佳
  • 熟悉電商產業/品牌營運/網路行銷工具等基本知識
  • 具備內容規劃與編輯能力,能獨立產出結構清晰的產品說明素材
  • 熟悉 AI 工具應用,能有效提升內容產出效率與創意表現
  • 具有良好數據解析和商業分析能力,能以數據評估目標進度、判斷執行方向
  • 熟悉 Apple Keynote/Google Workspace 等文書處理軟件
  • 能配合目標推進進度,具備良好團隊合作與紀律性
加分條件
  • 有與創業者、小型品牌合作經驗者佳
  • 具電商行銷背景、營運過品牌官網或電商平台
  • 曾負責 SaaS/雲端服務行銷推廣經驗
  • 具備洞察產業動向的能力,能了解市場推廣的機會點
  • 有專案管理經驗和推動力,善於整合資源並具備組織協調能力
  • 擁有電商品牌、內容創作者或創業圈的觀察經驗
  • 良好時間管理能力,妥善規劃工作進度
  • 熱衷學習新事物,正向面對新的挑戰
  • 可獨立解決問題,並適時配合團隊合作

#不用想了,趕快來當個 Pinkoi 人

如果你有信心能夠勝任這份工作,歡迎提供你的個人履歷及小作業回答,即刻應徵



  • Taipei, Taipei City, Taiwan MAGEASY Full time $80,000 - $120,000 per year

    We're looking for a Product Marketing Specialist to lead our Apple accessory products into global markets. If you're passionate about trends and technology, have a sharp sense of what's "in," and possess solid marketing experience, we'd love to have you on our team. Join us to turn insights into creative campaigns and let your ideas shape the next wave of...


  • Taipei, Taipei City, Taiwan Azimut Sinopro Investment Planning Limited 安睿宏觀證券投資顧問股份有限公司 Full time $40,000 - $60,000 per year

    Company DescriptionAzimut Sinopro Investment Planning Limited is part of Azimut Group, a leading independent asset management company based in Italy and listed on the Milan Stock Exchange. Azimut offers a wide range of financial planning, asset management, family office, and private placement services. The Group operates globally in 18 countries with a focus...


  • Taipei, Taiwan PicCollage Full time $60,000 - $80,000 per year

    About Us: We are a profitable and growing company, originating in Silicon Valley and now headquartered in Taiwan. We combine intuitive design with Creative AI tech to create inspiring products for millions of people worldwide.We offer a fun, creative, and international workplace with competitive compensation, stock options, flexible hybrid work, free...


  • Taipei, Taiwan Appier Full time NT$300,000 - NT$600,000 per year

    About AppierAppier is a technology company which aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, data analysis, distributed systems, and marketing.About the Growth & Marketing...


  • Taipei, Taipei City, Taiwan Appier Full time NT$300,000 - NT$600,000 per year

    About AppierAppier is a technology company which aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, data analysis, distributed systems, and marketing.About The Growth & Marketing...

  • Marketing Specialist

    2 weeks ago


    Taipei, Taipei City, Taiwan Exein Full time NT$120,000 - NT$180,000 per year

    About usExein is the global leader in embedded cybersecurity, securing over 1 billion connected devices across industrial, automotive, semiconductor, and IoT ecosystems. Built on Rust, eBPF-powered monitoring, and Edge AI, Exein delivers self-sustaining security from firmware (Analyzer) to runtime defense (Runtime), helping manufacturers comply with emerging...


  • New Taipei, Taiwan Fidelity International Full time NT$120,000 - NT$180,000 per year

    About the OpportunityJob Type: PermanentApplication Deadline: 30 November 2025Job DescriptionTitle Product Marketing Senior Specialist/Assistant ManagerDepartment     MarketingLocation TaiwanReports To      Head of Marketing, TaiwanLevel 3-4We're proud to have been helping our clients build better financial futures for over 50 years. How have we...


  • Taipei, Taiwan In Marketing We Trust Full time NT$60,000 - NT$120,000 per year

    This is an open application job, which means the role is not currently available but will be in the future (we can't say when). If you applied to the role, you'd be invited to the 1st chat when you're a right fit, then the recruitment process stops there, and will be resumed once this role is opened.How do I know if this job is a good fit for me?You wish to...


  • Taipei, Taipei City, Taiwan RHINOSHIELD Full time NT$500,000 - NT$1,200,000 per year

    About RHINOSHIELD:RHINOSHIELD is a device accessories brand that is constantly evolving and pushing boundaries. Over the past decade, the company has risen from its startup origins to become a globally recognized brand in the impact protection accessories market. At the forefront of its progress is a steadfast commitment to sustainability, which serves as...


  • Taipei, Taiwan GTEcom BV Full time €20,000 - €40,000 per year

    The Role: We're on the lookout for a Marketing Agencies and Partners Specialist to join our expanding team and drive our company's growthThe ChallengeWe are hiring for this role to expand and strengthen our network of media agencies, platform partners, and content creators. The ideal candidate will manage key relationships with Google, Meta, and creative...