Content Specialist
1 week ago
Summary
We are looking for a creative, strategic, and hands-on Content Marketing Creator to craft original content that engages our audience and drives measurable growth. You will shape how Jobscan communicates its value through writing, visuals, storytelling, and research. What you'll help us with:
- Own the end-to-end production of original research reports, including our annual State of the Job Search report: defining the questions to explore, deciding on data sources, gathering data, analyzing it, and turning it into a compelling, visually-supported story.
- Own a focused, ongoing project around our core SEO keywords, with the goal of improving rankings and driving us toward #1 positions where possible. That includes content optimization, refreshes, and creating new content when needed.
- Keep key product walkthrough pages and commercial landing pages up to date as we launch new products or features, ensuring they're accurate, on-brand, and optimized for organic performance.
- Run experiments tied to core SEO keywords and other high-impact opportunities to improve rankings, CTR, and on-page performance.
- Own and continuously improve our resume template pages so they attract more organic search traffic and drive incremental revenue through content optimization, experimentation, and close attention to search intent and conversion.
- Thrive in ambiguous, fast-paced environments and handle high workloads with resilience, contributing proactively to brainstorming sessions and team discussions.
- 3–5 years of professional experience in content, marketing, or a closely related creative field. This is not an entry-level role.
- Proven track record of producing original content in writing, visuals, or video, beyond executing pre-planned calendars.
- Excellent writing skills with strong command of clarity, structure, and tone.
- Deep understanding of what makes content effective for both users (helpful, trustworthy) and marketing (drives engagement and conversion).
- Practical experience in SEO and content optimization, including keyword research, metadata, and internal linking.
- Ability to design and manage original research projects using surveys or internal/external data sources.
- Strong visual judgment and understanding of brand alignment, typography, spacing, and layout for blog posts and social media visuals, including header images, illustrations, diagrams, etc.
- Comfortable working with lightweight design tools such as Canva or Gamma.
- Highly organized, collaborative, and proactive in bringing creative ideas to life.
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