Assistant Manager, SEO Content
13 hours ago
About Klook
We are a leading pan-regional experiences platform in Asia Pacific, purpose built to digitalize experiences and make them accessible to every traveler.
Our mission is to build the digital infrastructure for the global experience economy — empowering merchants to share their passions and travelers to discover the heartbeat of each destination.
We operate a mobile-first, curated platform featuring diverse experiences across global destinations.
Do you share our belief in the wonders of travel? Global citizens ourselves, Klookers are not only curating memorable experiences for others but co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our 6 core values:
- Customer First
- Push Boundaries
- Critical Thinking
- Build for Scale
- Less is More
- Win as One
We never settle, and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution? Join us
What You'll Do
- Write SEO-optimized content for all pages that are transactional in nature i.e. activity pages, destination pages, etc. for Traditional Chinese locales
- Monitor performance metrics and run regular analysis to understand organic search performance within the local market
- Write compelling copies that helps with conversion
- Ensure completion of content projects on time, and as per business requirements and strategies
- Maintain the content production calendar and project schedules by implementing tools to streamline workflow
- Develop and integrate SEO strategies to improve visibility in organic search rankings in different regions and search engines.
- Monitor, analyze and report on traffic performance, keyword performance and SEO activities
- Collaborate closely with the local marketing team and vertical business units to ensure best practices are adopted and integrate well with local needs.
- Complete ad-hoc tasks and projects as assigned
What You'll Need
- Bachelor's degree in marketing, communications or a relevant field.
- At least 3 years of experience in SEO
- Experience in SEO reporting - monthly and/or weekly dashboards.
- Comfortable in cross-functional collaboration and knowledge sharing.
- Proven experience with digital content within a multimedia environment
- Good at communication, stakeholder management, and with a 'trial-and-learn' mindset
- Experience in using various SEO tools, including but not limited to Screaming Frog and Ahrefs
- Experience in Google Analytics and Google Search Console
- Fluency in both English and Traditional Chinese is an absolute must
- A start-up attitude – highly collaborative with an entrepreneurial, roll-up-your-sleeves mindset that's not afraid to work independently when required
- Experience in working with R&D teams is a plus
- Experience in the travel or eCommerce industry is a plus.
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