品牌經理Brand Manager

1 day ago

Xinzhuang District New Taipei City, Taiwan 騰勢股份有限公司 Full time NT$900,000 - NT$1,200,000 per year

【關於騰勢TSA】

騰勢目前經營四個電商品牌,四個品牌皆是由我們的使命為出發點所創立:讓每個人都有美好的生活體驗。我們經營的不僅僅是台灣品牌,國際化是騰勢的必經之路,願景是要讓全球1,000萬人,可以因為騰勢的服務及產品,擁有更好的生活。

【工作內容】

1.根據品牌定位擬定與執通路及行銷傳播策略

2.擬定產品開發策略,包含市場評估、損益分析與整合行銷規劃,強化上市推廣成效

3.擬定品牌 P&L 年度預算管控與策略

4.監控數據分析與品牌績效追蹤與效益

5.品牌相關跨部門專案與溝通(包含廣告、研發、供應鏈、業務...等)

【加分條件】

1.具食品、保健品相關產業經驗佳

2.對數據敏感,能從成效分析中調整內容策略

3.具備5年以上
帶領團隊、
產品管理和產品分析經驗

4.良好的執行能力與溝通協作能力

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