台灣徵才- Marketing Brand Manager, Commercial

General Information

Job Title

台灣徵才-Pizza Hut Marketing Brand Manager, Commercial

Market

Taiwan

Brand

Pizza Hut

Department

Marketing (MKT)

Job Requsition Published Date

12-Jan-2026

Job Information

Job Responsibilities:

Position Summary

The Commercial Marketing Brand Manager supports the development and execution of Pizza Hut Taiwan's commercial strategy through effective planning, analytical rigor, and cross-functional collaboration. This role manages key elements of the trading calendar, pricing execution, promotional planning, and own-channel performance optimization. Working closely with Marketing, Operations, Digital/CRM, Finance, and Supply Chain teams, the Manager ensures commercial plans are well-aligned, data-driven, and operationally feasible. This position directly contributes to delivering sales, traffic, and margin growth for the business.

Key Responsibilities

1. Trading Calendar Execution & Channel Performance Management

• Manage weekly and monthly commercial building blocks within the trading calendar to support sales, traffic (TC), ticket average (TA), and margin goals across own channels.
• Track and analyze performance results, identifying risks and opportunities and recommending timely actions.
• Coordinate with Operations and Marketing to ensure smooth and effective execution of commercial plans.

2. Pricing Implementation & Margin Support

• Support the development and refinement of pricing strategies across channels.
• Conduct pricing analysis, competitive assessments, and elasticity reviews in partnership with Finance.
• Ensure accurate and timely implementation of approved pricing changes.

3. Promotional Planning & Commercial Activation

• Develop promotional mechanics, seasonal offers, and tactical commercial programs aligned with brand and digital/CRM initiatives.
• Lead cross-functional go-to-market planning to ensure promotional readiness and successful in-market execution.
• Conduct post-promotion evaluations to understand performance drivers and recommend improvements.

4. Forecasting, Analytics & Market Monitoring

• Support demand forecasting processes and weekly business performance reviews.
• Analyze commercial KPIs, customer behavior, promotional performance, and channel trends to generate actionable insights.
• Monitor competitor activities, market pricing, and consumer trends to inform commercial decision-making.

5. Cross-Functional Collaboration & Project Management

• Work closely with Operations, Digital/CRM, B2B, Finance, and Supply Chain to ensure commercial plans are executable and aligned with business priorities.
• Manage project timelines, deliverables, and communication to ensure alignment and flawless execution.
• Provide guidance and support to junior team members when needed.

Requirements:

Education & Experience

• Bachelor's degree in Business, Marketing, Economics, or related field.
• 5–8 years of experience in commercial, trade marketing, category management, or related roles within F&B, FMCG, Retail, or QSR industries.
• Experience in pricing, promotions, or sales/trade planning preferred.

Skills & Competencies

• Strong commercial mindset with the ability to translate data into actionable plans.
• Solid analytical and problem-solving skills; proficiency in Excel and analytical tools required.
• Effective communication and cross-functional influence skills.
• Strong project management and organizational capabilities; ability to manage multiple priorities.
• Comfortable working in a fast-paced, dynamic environment with tight timelines.

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