Senior Marketing Executive, CK Taiwan
7 hours ago
Be part of an iconic story.
At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here (YouTube, Instagram, TikTok)
POSITION SUMMARY:
Responsible for the planning and execution of Calvin Klein's PR, communications, influencer marketing, social, digital plans and events. Support all Marketing and CRM programs.
PRIMARY RESPONSIBILITIES / ACCOUNTABILITIES OF THE JOB:
• Manage influencer marketing by providing insight and recommendations, liaison, posting content review and getting regional approval
• Maintain media relationship
• Coordinate and support all PR and marketing activations
• Translate press materials and be the point of contact for press pitching and sample loans
• Manage Facebook account and support CRM team on LINE
• Provide support for CRM events, campaigns and initiatives
• Responsible for regular PR, social KPI tracking reports to regional
• Assist ECOM team for website content updates
• Assist VM team on POP copy translations
• Work closely with PR agency on influencer marketing and events
• Work with internal and external parties, namely, buying, retail operations, visual merchandising team and department store partners to provide seasonal/campaign marketing materials
About PVH:
We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That's the Power of Us, that's the Power of PVH+.
One of PVH's greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.
PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.
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