Product Operation(Exchange Operation)
1 day ago
- Data-Driven Product Optimization
- Establish comprehensive data monitoring systems for core metrics (user journeys, conversion funnels, engagement)
- Analyze product flow conversion data, identify optimization opportunities, and implement strategies to improve conversion rates
- Develop user behavior models and conversion funnel monitoring systems for key paths (registration to transaction)
- Conduct A/B testing and data iteration to drive continuous improvement
- Produce regular data reports with actionable insights for stakeholders
- Design and implement conversion strategies for core user flows (registration, KYC, deposit, trading)
- Optimize user touchpoints across channels (in-app content, push notifications, AI+ SMS tools)
- Plan and execute incentive campaigns to boost user activation and retention
- Support marketing strategy deployment and performance analysis
- Streamline marketing tools and processes to improve operational efficiency
- Manage and optimize existing product features through iterative improvements
- Establish user feedback loops integrating customer service, reviews, and research data
- Document operational processes (MRD writing) and improve workflows
- Identify pain points through business analysis and implement solutions via operational strategies
- Participate in departmental process optimization and mechanism iteration
- 4+ years in digital product operations (crypto/Web3 experience preferred)
- Educational background in Business Analytics, CS or related fields
- Proven experience in conversion rate optimization and user flow design
- Strong analytical skills with SQL proficiency
- Expertise in user research methods and data analysis
- Product design skills with innovative problem-solving ability
- Familiar with complete product development lifecycle
- MRD/PRD documentation capability
- Experience designing incentive campaigns and touchpoint strategies
- Ability to build behavioral models and monitoring systems
- Process optimization and workflow improvement experience
- Strong A/B testing and experimentation methodology
• Shape the future with the world's leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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