E-Marketing Specialist

4 days ago

Taipei Taipei City, Taiwan L'Oréal Full time NT$480,000 - NT$720,000 per year

To conduct and implement eMarketing campaigns for the e-platform and strongly collaborate with commercial and Marketing teams to achieve e-retailer / brand sales targets.

E-Marketing

  • Stay up to date with the beauty market, consumers & competitors, and highly connected working knowledge of the e-retailers.
  • Gain customer understanding through on-hand data, contributing to the overall analysis of the full consumer journey from consideration to purchase.
  • Conduct e-platform-specific eMarketing festival campaigns, respecting the company's commercial direction, strategy, and delivery brand equity.
  • Analyze and draw conclusions on specific ecommerce KPIs (GMV, Traffic, Conversion Rate, AUS, New/Buyers)
  • Monitor and improve processes to better link marketing and EC activities
  • Manage budget and ROI for eMarketing activities
  • Ensure well user experience of the e-platform, including design, aesthetics, content, navigation, and branding, by checking out KPI performance and promotional results.

EC Media

  • Work closely with the media agency to conduct specific e-platform festival media campaigns and drive quality traffic to the e-platform and optimize E-Media KPIs (CPC, ROAS, New Buyers)
  • Develop a clear and effective consumer full-funnel activation strategy, journey, and actions with onsite and offsite media mix to maximize traffic and key KPIs.
  • Execute online sales activities, monitor, and further enhance online sales KPIs.

e-Merchandising

  • Collaborate with e-designer using consumer/analytics insights to conduct e-merchandising plans and content to further drive business results.
  • Merchandise based on current and forecasted sales objectives, key festivals, and website data.

Other
Digital Media Planner/Optimiser and E-Commerce Platform experience is a plus

Google Ad, Meta Ads (nice to have)

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