Event Marketing Professional

DescriptionThis position is primarily responsible for providing the leadership, strategy, and working with cross-functional teams on the planning and execution of our tradeshows, NI-hosted and virtual eventsOur customers come to learn about impactful engineering ideas in a fun, collaborative, and learning-rich environment, while meeting the best of the engineering community from around the globe.  This role is responsible for crafting and developing a vision that delivers innovative and unique experiences for our conference attendees in-person and virtually, which ultimately drive demand and sales pipeline.This role needs a strategic, independent problem solver who can work with executive and internal customers, build agreement, and drive and report on outcomes. As a senior event marketing professional, this position will work with NI global marketing functions, R&D, partners, and sales contacts to implement and deliver on the event plan strategy and tactics.  The role will work cross functionally with the events team, internal customers, event execution agencies and third-party vendors to create a high impact event that delivers meaningful and memorable attendee experiences.  As a leader within the event organization, this person will also be a key contributor to building a collaborative, positive team environment that focuses on driving NI's culture of growth.This person is considered an experienced, senior events planner who could take on additional leadership roles within the events department and will support other event planning needs as needed. In This Role, Your Responsibilities Will Be:Understand key drivers of successful event execution in digital, in-person, and hybrid medium's experience.Ability to think creatively to improve event activations, ensuring the experience is optimized from first contact, through onsite/online, and post-event experiences.Provide leadership to a cross-organizational team to build consensus on the vision, strategy, messaging, and execution based on solid event solutions to drive business outcomes.Drives event execution, collaborates with internal media teams on promotional plans and ensures all event build elements are on brand including marketing, sales, and employee communications, website, mobile app, promotional items, etc.Maintains a disciplined and effective project management approach to strategic events.Experience engaging with executive leadership, delivering public presentations to large audiences, and adeptness in managing fast-paced situations with a composed and optimistic approach.Lead all aspects of event agency implementation for pre, during, and post-event activities. Analyzes data and provides insights as a result for future executions to ensure we are optimizing our event marketing investments and aligning our event strategy to our campaigns and business objectives.For This Role, You Will Need:Bachelor's degree preferably in technical, business, communications field or applicable experience​8-10+ years of experience in corporate event management and experiential marketing, preferably in the B2B and enterprise technology spacesCompetency of the English language, along with excellent written, oral, and presentation communication skillsWillingness to travel (>20%), including international when needed but may increase / fluctuate based on business needs.Capability to collaborate with international clients during early morning or evening sessions as per project requirements.Proficient in Microsoft Office programs (Excel, Word, PowerPoint), , ON24, Microsoft Teams Webinar and Live Events preferred.Certified Meeting Planner (CMP) certification preferredExperience planning, leading and implementing global events for a large-scale multinational audienceExperience leading different event formats, from exclusive closed-door executive events to large-scale conferences and exhibitions, and webinars Experience using the latest event technologies, including streaming platforms, registration and participant management platforms, agenda management tools, event promotion tools, mobile apps, project and resource management tools, and tools for live event engagement (polls, Q&As, etc.).Experience leading timelines and budgetsExperience crafting or leading a coordinated sponsorship program Ability to work cross-functionally and lead multiple customers and workstreamsCapability to evaluate and rank tasks in a fast-paced environment with strict timelinesDemonstrates leadership skills including leading teams and driving initiatives across multiple groupsCredibility to command respect and lead project customers and contributors at all levels Our Culture & Commitment to YouAt Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results. We recognize the importance of employee wellbeing. We prioritize providing competitive benefits plans, a variety of medical insurance plans, Employee Assistance Program, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation, and holiday leave.