Group Product Manager

Location 工作地點
: Taiwan (Remote/On-site)

About Us

Gene Solutions is a pioneering and prominent genetic testing company in Asia dedicated to developing and providing access to next-generation genetic testing. The company delivers on:

1. Reproductive Health: Offering unique
   Non-invasive Prenatal Testing
   (NIPT) that integrates screening for recessive and dominant single-gene disorders.
2. Clinical Oncology: Including
   multi-cancer early detection
   (MCED),
   comprehensive genomic profiling
   (CGP) for precision therapy selection, and
   minimal residual disease
   (MRD) tracking using circulating tumor DNA (ctDNA) technology.

Gene Solutions envisions elevating healthcare in the region through advanced genomics and multi-dimensional artificial intelligence. With over 2.2 million tests provided to patients, the company demonstrates its commitment to accessible genetic testing services.

Key Responsibility:

1. 全產品線策略規劃與管理 (Portfolio Strategy & Leadership)

• 制定公司整體基因檢測產品組合(NIPT、MCED、OncoDx)的市場策略與成長路線圖

Develop and drive the overall portfolio strategy and growth roadmap across NIPT, MCED, and Oncology products

• 針對產品生命週期設計短中長期規劃(上市策略、擴品策略、差異化策略)

Oversee full product lifecycle strategy including launch, expansion, differentiation, and maturity optimization

2. 跨部門策略協作與高階影響力 (Cross-Functional Alignment & Executive Influence)

• 與醫學、法規、銷售、營運與高階管理團隊密切協作,形成一致的市場與產品策略

Partner with medical, regulatory, sales, operations, and leadership teams to ensure unified strategic execution

• 代表行銷部門於管理階層會議中報告策略與成效

Represent marketing in executive discussions, presenting strategic insights and recommendations

3. 帶領並管理產品團隊 (Team Leadership & Capability Building)

• 管理並指導多位產品經理,協助其設定目標、規劃發展並提升能力

Lead, mentor, and develop a team of Product Managers; set objectives and drive capability development

• 建立標準化流程、最佳實務(playbook)、產品策略框架

Establish standardized processes and playbooks for product strategy and execution

4. 深度市場洞察與競爭策略 (Advanced Market Intelligence & Competitive Strategy)

• 主導跨產品線市場洞察分析,協助公司制定市場進攻策略與資源分配

Lead portfolio-level market intelligence and competitive analysis to inform strategic resource allocation

• 建立各產品線之 TAM/SAM/SOM、成長機會分析、治理風險 map

Develop portfolio TAM/SAM/SOM assessments, opportunity sizing, and risk mitigation plans

5. 產品定位、品牌與價值主張整合 (Portfolio Positioning & Brand Strategy)

• 建立整體產品組合的品牌主軸與產品定位,使 NIPT、MCED、OncoDx 形成一致且清晰的價值架構

Define and unify portfolio-level brand strategy and value architecture for NIPT, MCED, and OncoDx

• 指導產品經理開發各項產品的定位與差異化訊息

Guide PMs to craft product-level positioning and differentiated value propositions

6. 數位與多渠道策略整合 (Integrated Multi-Channel Strategy)

• 制定整體產品線的整合行銷策略,包含數位、KOL、醫學會議、教育平台

Build integrated multi-channel marketing frameworks across digital, events, medical engagement, and KOL strategy

• 監督關鍵大型活動(如大會贊助、Launching Event、醫學 symposium)之方向與內容

Oversee direction, messaging, and execution of high-impact campaigns and events

7. 投資報酬與資源規劃管理 (Budgeting, ROI Optimization & Resource Planning)

• 負責年度預算編列與分配,確保達成組織之營運與成長目標

Own annual budgeting and investment planning across the portfolio to maximize business impact

• 評估各產品線與活動的 ROI,以數據驅動優化

Evaluate ROI across product lines and guide data-driven optimization

8. 企業策略支援與商業規劃 (Corporate Strategy & Business Planning)

• 協助總部/管理層制定市場拓展策略,包括 LDT/HP-LDT pathway、醫院 listing、合作夥伴模式

Support corporate-level expansion strategy such as LDT/HP-LDT pathways, hospital listings, partnership models

• 提供高層決策所需的市場模型、財務預測與上市策略建議

Provide executive-level insights, market models, business cases, and launch strategy recommendations

Qualifications 任職資格

• 大學以上學歷,生命科學、醫藥、行銷或商業相關科系尤佳

Bachelor's degree or above in Life Sciences, Medicine, Marketing, or Business preferred

• 5 年以上與醫院客戶合作的銷售或客戶管理經驗

5+ years of experience managing hospital accounts in healthcare/pharmaceutical sales

• 熟悉台灣醫療市場與採購流程,有醫院客戶網絡者優先

Familiarity with Taiwan's healthcare system and hospital procurement processes; strong network preferred

• 具備優異的溝通能力與客戶導向思維

Excellent communication skills and a strong customer-oriented mindset

• 能獨立作業,並能與跨部門團隊有效協作

Ability to work independently and effectively across cross-functional teams

• 中英文流利,能應對國內外業務溝通需求

Fluent in Mandarin and English, both spoken and written

Nice to Have 加分項目

• 有推廣分子診斷、腫瘤檢測或 NGS 產品的經驗

Experience promoting molecular diagnostics, oncology tests, or NGS-based products

• 曾參與新產品進入市場的銷售策略或專案管理

Involvement in market entry or product launch initiatives